Apple Music and Spotify have just reached an agreement to make it easier to share music on TikTok. The objective of the video streaming platform is simple: to become a must for musical discovery.
Last year, TikTok did well by unveiling the functionality Add musicwhich allows TikTok users to access a newly discovered song, directly in their favorite music streaming platform.
A few days ago, the vertical video giant came, in a way, to present the opposite functionalitywhich should be just as practical.
Encourage musical discovery
TikTok has therefore just presented the Share on TikTok function, available on the music streaming platforms Spotify and Apple Music. With this new feature, users will be able to share musica podcast or audiobook on TikTok through a simple context button available on Spotify and Apple Music.
Sharing can be done in several ways. It will be possible to integrate it into the TikTok feed in FYP or in Stories. You can choose to share a title, an album, or even a playlist. It will even be possible to simply send the title via a private message.
This sharing will allow readers to find the original content through a link which leads to the original streaming platform.
Sharing the songs you discover every day will become easier than ever!
TikTok is building a place of choice in the world of music
Behind this novelty, which will seem trivial to some, is in reality an ever stronger will. from TikTok to take part in the world of music. If its streaming platform TikTok Music did not have the expected success, the company wants to make up for it by becoming an essential place for musical discovery.
However, establishing this positioning is not an easy task. The company is fighting many battles to achieve thisparticularly in terms of broadcasting licenses and copyrights. Earlier this year, TikTok and Universal Music Group reached an agreement after months of tough negotiations. Indeed, the two companies were unable to reach an agreement on subjects such as the remuneration of artists, the online security of users or the possible effects of artificial intelligence.
That’s not all, these disputes come on top of the already recurring problems that TikTok faces with different legal institutions, such as in the USA, where the application is often threatened with ban.
TiKTok wants to make a place in the sun in the music industry
