SEOUL, 15 Feb. (Yonhap) — The world’s leading music streaming platform, Spotify, announced its 2021 year in review for Korean artists on Tuesday, and more than 7.97 billion streams of K-pop tracks were received. recorded as a monthly average last year.
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This is a growth of 27% compared to the year 2020, whose monthly figure was 6.3 billion for K-pop.
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In 2021, the top 10 countries by K-pop consumption on Spotify were USA, Brazil, Philippines, Japan, India, Indonesia, Mexico, Germany, England and France.
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In addition, Spotify’s sub-platform dedicated to the presentation of K-pop and its artists, K-Pop Hub, recorded more than 1.43 billion plays. Spotify Korea managing director Park Sang-wook noted that the Swedish platform plans to expand with Korean artists, creators and partners.
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