Sports marketing: the first association is launched in Peru | Business Sport | Sport and Business | Marketing | | TRENDS

With the firm commitment to promote, professionalize and add value to the sports marketing market, the Peruvian Sports Marketing Association (APEMD) was officially born.

The tasks of the association will be devoted to research on trends in the sector, support for sports federations, universities and institutes, as well as to unite and train professionals and aspirants to dedicate themselves to sports marketing, thus contributing to the development of the market, career specialization and professionalization of the sports marketing industry.

“APEMD has a dream and that is to become one of the most recognized associations in the country in the medium term. I am fortunate to have 15 other founding partners with whom we have worked hard since August last year in order to have a strategic plan that is solid and attractive enough to allow us to generate the interest of those professionals who have already been working or are seeking to enter this sector. exciting industry ”, highlights Eduardo Flores, president of APEMD and CEO of Toque Fino agency.

The main tasks of the APEMD revolve around these lines of work: Marketing, commercial, communications, digital and training. In addition to the production and participation in benefit events and the delivery of annual awards to highlight the most outstanding works in the sector (companies, federations, sports clubs, municipalities and athletes).

The board of directors will be made up of Eduardo Flores as president; Rodrigo Albán as vice; Gino Egusquiza as Secretary General; Milagros Aguilar as Treasurer and Mayra Vega as prosecutor. In addition to Felipe Ojeda, Sebastian Alvarez, Romina Antoniazzi, Carlos Eldredge, Ricardo García Hjarles, José Eduardo Maco, Humberto Meneses, Diego Navarro, Sisy Quiroz, Renato Ricci and Juan Carlos Terry as founding partners.