Sports Marketing: Bros. Group merges with the Australia.GAD group

Founded in 2016 by Christophe Quiquandon, and into the capital by athletes Blaise Matuidi, Antoine Dupont, Presnel Kimpembe, Boris Diaw, Vincent Clerc and Ronny Turiaf, the sports marketing group Bros. Group joins the AustraliaGAD group. “Straight From The Athletes” is the signature of the group that offers a 3-leverage offer: consulting group, strategy, campaign planning and production, athlete management and content creation augmented by Bros Stories media they have An ecosystem that allows the organization to work with their brands and talents by operating 1, 2 or 3 of these vertical levels.

This proposal allowed the group to establish a permanent presence with brands such as Orange, Apple, Danone Group, Decathlon, Paris Saint-Germain, adidas, etc. but also athletes such as Moussa Diaby, Pauline Ferrand-Prévot, Cyril Baille, Grace Geyoro, Cameron Woki, Julien Marchand and Jean Patry. On this subject, Christophe Quiquandon, founder of the Bros group, speaks: “After 7 consecutive years of growth, without major structural changes, we knew that the years 2023 and 2024 would be a key point in our activity (Rugby World Cup, Paris 2024 Olympic Games). We had to take advantage of this extremely favorable opportunity context, keep our main clients, win new ones and strengthen our reputation in the sports marketing sector. Successful bet. Today, an alliance with an independent organization like AustraliaGAD allows us to go beyond the glass ceiling reached this summer and aim to grow even more significantly, in our projects, teams and our activities, with the support and strength of the group..”