Sports in general : Sports : News : The Hankyoreh

Glendale, Arizona, USA. Accommodation cost more than tripled than usual. Because of the upcoming Super Bowl 2023. This year’s Super Bowl will be played at State Farm Stadium in Glendale, Arizona. The Philadelphia Eagles, the winner of the National Football Conference (NFC), will face off against the Kansas City Chiefs of the American Football Conference (AFC). Super Bowl venues are decided years in advance. Prior to 2018, open bidding was held, but recently, the selection of the venue has changed in such a way that the National Football League (NFL) secretariat selects a specific area and inquires, and when the area accepts the proposal, the final decision is made through the board of directors. There must be at least 70,000 seats to host the Super Bowl. There must be a parking lot that can accommodate at least 35,000 cars within one mile of the stadium, and space is also needed for a professional football theme park operating before the Super Bowl. Weather is the most important factor to consider. This is why the Super Bowl has been held 12 times in the Miami area by 2021. The Super Bowl has been held 10 times in New Orleans and 6 times in Los Angeles. Super Bowl in 2024 It is scheduled to be held at Allegiant Stadium in Nevada and at the Caesars Superdome in New Orleans in 2025.
So, where did the Super Bowl name come from? The name comes from the Superball, a small ball made of rubber developed by chemist Norman Stingley in 1964. In the first year of its release (1965), 170,000 Super Bowls, commonly referred to as ‘Tang Tang Ball’, were sold a day, and accumulated sales of 7 million units that year alone. The children of Lamar Hunt, owner of the Kansas City Chiefs, were also Super Bowl buyers at the time. Owner Hunt said in several interviews, “During the naming meeting, I remembered the name of a toy called Super Bowl that children usually play with, so I suggested changing the ‘ball’ to a phonetically similar ‘bowl’.” Because the shape of the stadium looks like a bowl with a hollow inside, words such as ‘Rose Bowl’, ‘Orange Bowl’, and ‘Cotton Ball’ have already been used in American football, so ‘Super Bowl’ is repulsive to fans. accepted without Before being named the Super Bowl, the final game of American professional football was called the ‘American Football League (AFL)-National Football League (NFL) World Championship’. The 1st and 2nd tournaments were held under this name. The Super Bowl is watched by around 100 million viewers in the United States alone, and TV advertising costs as much as $6.5 million per 30 seconds (8.17 billion won, as of 2022). According to a recent report by , NBC, which relayed the Super Bowl last year, earned $578.4 million (727 billion won) from advertisements sent out during the game. Total advertising revenue, including before and after the game, was $636 million (799.4 billion won). It is arguably the most expensive sporting event on earth. “Super Bowl LVII (57),” in which the number of times is indicated in Roman numerals instead of Arabic numerals, is held at 8:30 am on the 13th (Korean time, Coupang Play broadcast), saying “Roman numerals make it more special and authoritative.” Reporter Kim Yang-hee [email protected]