Star +, the streaming platform that Disney has focused on the adult audience, launches in Latin America tomorrow. The idea is that unlike Disney + the general entertainment that had products of what was Fox and are now part of the mouse family under the name Star, can be enjoyed with a differential in sports from the hand of ESPN, which makes that the bet is unique in a platform market with a lot of competition.
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Although the platform complements the service, it will be independent for the content of FX, 20th Century Studios and Star Original Productions among others, with series such as The Simpsons, This is Us, The Walking Dead or American Horror Story, film premieres such as Nomadland, that received the Oscar for the best film, direction and leading actress, or classics like the entire series of Hard to kill films.
The monthly price is $ 31,900, annually $ 319. 900 and in combo with Disney + it would be $ 38. 900, while the value of Disney + is at $ 23,000.
Natalia Scalia, Head of Direct-to-Consumer for The Walt Disney Company Latin America, spoke about their expansion plans and what Colombians can expect from this service.
Why is another Disney platform coming?
The offer is complementary, it is handled like this not only in Latin America, in the United States it is not just a platform, there is Disney +, ESPN + and Hulu. In other international markets if you have Star within the same Disney +.
In Latin America this is part of our portfolio strategy, almost a year ago the landing of Disney + arrived and it is a product with a very defined identity, with a very strong differentiation in its contents to stand out in the streaming market, on the one hand by the level of exclusivity that the proposal has and on the other hand by the profile of the content that it brings and that is clearly familiar and childish, with a display for adults in Marvel, Star Wars or National Geographic but in a family profile and that is part of an important value and of identity and personality of this product that has a space already gained after nine months of life in the region and that has become very relevant.
Star + on the other hand is a product strategy that is the perfect complement because it encompasses a profile of more adult content and general entertainment that has somehow been conquered with what Fox brought and has been integrated very well due to all the affinity they offer. these types of proposals such as The Simpsons, His is Us, The Walking Dead or American Horror Story. To this we add something new that is ESPN with its portfolio of rights that it has and that is combined in a truly surpassing streaming proposal that makes a difference and that is powerful to give that audience and the sports and entertainment fans a service robust and of the highest quality, so that is why we made the decision to be independent in the region.
Will this affect the value of the platforms?
We have a combined commercial offer called Combo +, so that subscribers can access both platforms with a single price that represents savings, but maintains the experience with their identity, value and independent proposal and the only thing they will share are the credentials access to make life easier.
Do you have a part of the business with the cable operators, if you have the channels, do you have access to the platform?
We continue to distribute our linear channels as we have done so far through the operators’ systems, we believe that there is a consumer demand for this type of experience and that is why we check and maintain it but without neglecting the potential in digital. At the end of the day, it will be the consumer who will take us to the steps that will come in the convergent proposal.
In this region, channels continue to be relevant, they continue to be distributed and their consumption is maintained in a complementary experience to the world of streaming.
Regarding access to the platform with the subscription to these channels, that will depend on each of the systems and the way in which they will continue to distribute the service.
They are independent and possibly post launch their progress will be seen and the decision that can be made about it because they do not come together, but are two separate services.
What will the sports proposal have?
Everything that ESPN implies, a lot of depth with everything that digital consumption implies, there is no limitation of space, grid or time, which allows us to be very deep for specific sports fans, with different signals and not only massive options The same will happen in major sporting events, we will have many customization tools to follow leagues, to see specific teams, future events and how you want to have the experience of what is and is not relevant. Having the ESPN seal allows a lot of variety for the consumer.
What comes with your own content?
They continue because they complement global content, we have more than 66 premieres for the Star + platform in the very short term, as well as there will be about 70 on Disney +. Among them we have Impuros, which is going for the third season in Brazil, Alternative Therapy, Santa Evita for 2022, Bios with Andrés Calamaro, Mercedes Sosa, a production with Sofía Vergara, It was not my fault that September arrives, and this is relevant because it maintains the work that was already done.
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