Sports activities Advertising and marketing: Uncovering the Secrets and techniques of Occasion Broadcasting and E-Sports activities Improvement in Taiwan

The final two episodes of the reside program “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting” co-hosted by Yang Dongyuan and Chen Jundai have been broadcast on Could 3 and Could 15. In these two applications, we invited Huang Yu, professor of the Division of Sports activities Science at Tsinghua College, Xu Minghan, co-founder of Stancave, a Taiwanese sports activities e-commerce platform, Li Shizhen, chairman of the Taiwan E- sports activities and Sports activities. Enterprise Improvement Affiliation, and Yan Yan, e-sports anchor Legend Showdown. final years.

Sports activities advertising and marketing goes far and large, let’s use “sport” to steer society!

The Paris 2024 Olympics will formally open in July Cannot wait to see Taiwanese athletes shine on the worldwide stage? The truth is, behind the preparation for main sports activities occasions, “sports activities advertising and marketing” is an invisible hand that progressively brings sports activities nearer to individuals’s lives, awakens individuals’s enthusiasm and emotion, and brings magnificence and contact.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising and marketing must be impartial from the advertising and marketing discipline is as a result of the “enterprise construction” and “product traits” of the sports activities trade are comparatively particular. Professor Huang gave an instance, “For instance, if an expert soccer sport begins at 5pm on a Saturday, the enterprise should promote all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth. Moreover, everybody should have seen that. , Whether or not it is drinks, automobiles and even banks, many firms sponsor sporting occasions or skilled groups, so methods to entice funding and methods to collaborate with firms within the a really totally different advertising and marketing course of from conventional advertising and marketing.

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Xu Minghan, co-founder of STANCAVE, additionally mentioned that along with sponsorship, the so-called “sports activities IP” is the closest factor to individuals’s day by day life in sports activities advertising and marketing. IP typically refers to an mental property license, which additionally signifies that an individual or group has a gaggle of followers and is interesting to this group of individuals. Minghan defined, “For instance, groups are IP, skilled leagues are additionally IP, or the Jones Cup each summer season and the Taipei Marathon on the finish of the yr is a type of IP occasion. IP. For instance, Guo Meuchun and Lin Zhijie are all private IPs.”

Nevertheless, Xu Minghan additionally particularly mentioned that many individuals suppose that sports activities advertising and marketing and sports activities IP are instruments for organizers to become profitable and become profitable, the NBA won’t launch peripheral merchandise as we speak , you In the event you do not see Jordan’s jersey or purchase Ohtani Shohei’s garments, the motion and the general public will lose many “factors of contact”; but when I stroll down the street carrying the New Taipei Kings Jersey as we speak, I can prolong the motion invisibly.

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Gamer “PRO”!Overview of Taiwan e-sports

After we discuss sports activities and sports activities tradition, after all we can’t ignore the sports activities which have risen quickly in recent times – e-sports, and the wave of e-sports cracks that got here true. Particularly in recent times, many Taiwanese gamers have shone on the world stage and gained world championship awards in lots of main occasions together with “Legend of Duel”, “Hearthstone”, “Combating Twister 6” and so forth the event of e-sports in Taiwan.

Talking concerning the growth historical past of e-sports in Taiwan, the Chairman of the Taiwan E-Sports activities and Sports activities Business Improvement Affiliation mentioned that in 2016, e-sports was formally included within the particular training class system , and cultivating e- sports activities abilities began getting into the campus; the next yr (2017) the “Sports activities Business Improvement Rules” have been revised, and e-sports was formally launched into the sector of the sports activities trade “When the tutorial half is available in and a part of the enterprise coming in, and because the worldwide occasions develop afterwards will probably be the important thing to reputation. e-sports stadiums, media, civil societies, and so forth. I believe these are essential forces for Taiwan e-sports to maneuver ahead.

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Nevertheless, since “video games” are the idea of e-sports, many college students usually have too colourful concepts about e-sports. E-sports anchor Yan Youpeng additionally talked concerning the coaching schedule of actual gamers, “They’ll begin particular person coaching at one o’clock within the afternoon, then group coaching at three o’clock, possibly 5 o’clock, after which assessment and assessment on the benefits and drawbacks of group coaching;

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In any case, skilled gamers are “working”, however the time and content material are totally different. Chairman Li Shizhen additionally mentioned, “Identical to once we play basketball, it may be enjoyable to play twelve occasionally; however when taking pictures turns into an expert coaching, you could have to shoot a thousand instances a day, and you need to always enhance your self within the course of, it is not a lot enjoyable. “

Picture credit score: TNL Model Studio

Nonetheless, the affect of e-sports remains to be very large, whether or not it’s occasion broadcasts, reside content material, digital content material, and so forth., it has an impression, and it has additionally affected many gaming communities and cultures. creation Throughout this system, President Li Shizhen expressed his emotions, “In fact, e-sports is just not solely the leisure of life, but in addition accompanies our progress course of. Identical to the aforementioned earthquake, it additionally took place from the large machines within the early amusement parks. That is life for me.

Sports activities occasions are enjoyable, leisure, and life

In these two applications, we not solely wish to information the viewers to know the impression of sports activities advertising and marketing and sports activities IP, but in addition hope to let everybody see the sports activities course of from ” seem” to “enterprise”. As a result of whatever the discipline of sports activities, or any occasion huge or small, it’s actually collected progressively by a gaggle of people that love that sport.

Lastly, that is the top of the collection “Dragon Detective Bureau” If you have not seen the primary and second episodes but, please click on right here to be taught extra.New media and sensible know-how create limitless potential for Taiwan’s sports activities tradeIf you’re very within the content material of the collection, you’re additionally welcome to maintain taking note of the social platform of the Sports activities Administration of the Ministry of Schooling;Dongzi Sports activitiesbe taught extra about thrilling sports activities occasions and enterprise tales.

About “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting”

“Dongzi Detective Bureau” is a reside program produced by Dongzi Sports activities and Sports activities Imaginative and prescient of the Sports activities Division of the Ministry of Schooling This system is co-hosted by Yang Dongyuan, editor-in-chief of “Sports activities Imaginative and prescient”, and Chen Jundai, host the “Sports activities Imaginative and prescient Pa” podcast. enjoyable!

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