The sports data giant Sportradar announced this week that it has reached an agreement to expand its partnership with Caesars Sportsbooky will now provide the operator with the official optical tracking data of the NBA.
Extending its longstanding relationship with the North American operator will see Sportradar leverage its position as the official data partner of the NBA to provide optical tracking data for the most popular basketball league in the Americas.
This means that Caesars will now offer its players new additional betting products, while also increasing its set of in-game parlay options.
“We are always looking for ways to provide a best-in-class experience for our customers,” he said. Kenneth FuchsChief Operating Officer and Chief Sports Officer at Caesars Digital, continuing: “Our partnership with Sportradar will provide us with valuable new data to further expand our unique offerings.”
Sportradar is already the official provider of sports betting data for the MLB and NHL and now supports Caesars Sportsbook with its NBA offering.
As a result, Caesars will have access to the “most comprehensive suite of betting products”, including pre-match data, content solutions and live match trackers, in addition to the live data that will be provided by Sportradar.
Caesars is the second company to use Sportradar’s optical tracking data for the NBA, demonstrating the Swiss-listed provider’s ability to take advantage of the business opportunities offered by its relationship with the basketball league. For his part, FanDuel also take advantage of the package.
“As live betting grows in importance in the United States, the fast, accurate and reliable data selected by Sportradar will play a critical role in assisting Caesars’ efforts to maximize revenue opportunities,” he said. Ed Blonkcommercial director of Sportradar.
And he concluded: “We look forward to working closely with Caesars to help them deliver engaging customer experiences while monetizing our partnerships with the league.”
Sportradar is not only committed to sports integrity by being the fair play monitoring and data partner of large associations —in addition to sports leagues in the United States and Europe, it maintains agreements with Conmebol, soccer teams and more—, but also it also works closely with gaming regulators and sportsbooks around the world.
Recently, the data platform has signed a commitment with the regulator Lottery of the City of Buenos Aires (LOTBA), in order to jointly strengthen the tools for monitoring and preventing sports fixing related to betting, as one of the latest examples in Latin America.
2023-07-13 01:38:20
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