Sporting-Tondela on Sunday, at 6 pm, will mark the debut game of a pioneering interactivity platform, resulting from the partnership between the lions and Betano. In this sense, at Estádio José Alvalade the ‘odds’ of the game will be able to be visualized in real time – quotations given for a certain event to happen – while it is taking place. “Sporting CP once again marks its innovative DNA and will be one of the first clubs in Europe to adopt this new dimension of Betano’s phygital experience, which proposes to combine what happens in the games played at Estádio José Alvalade with the wide range of available odds for bets on the digital platform”, can be read in the information provided by the Alvalade club. In addition to Betano, the initiative also has a finger technology from 4YouSee Arenas, which “performs the integration between the betting platform and its own content management system, in addition to actively managing the space, so that the information displayed on the platform are mirrored in the digital lines, with special attention to the different moments of the game and the probabilities that will be shown”.
“Sporting CP is one of the first clubs in Europe to use this type of dynamic communication in the stadium. We believe that this is an extremely important step for the Club and for Sportinguistas Partners and fans, as it allows us to be part of a a totally innovative and impactful digital experience”, underlined Miguel Botelho de Sousa, Director of Business Segments at Sporting CP.
Victor Kzam, Account Manager at 4YouSee Arenas, gives a ‘palpable’ example of the ride from… Coates: “We are excited about the application of technology to display real-time updated odds, a tool that is still little explored in sports venues all over the world. However, the most important thing will be to show the right information for each moment, such as a corner kick and the probability of Coates scoring. I believe it will be impactful for fans who enjoy betting and watching their favorite games and also will further increase Betano’s communication to follow Sporting CP’s matches.”
Finally, José Almeida, Marketing Manager at Betano Portugal, praised the project. “We are very pleased to take another step forward in the relationship with Sporting CP and to be able to offer supporters information and betting opportunities that are contextualized according to the events of the game”, he said.
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