Last year, Sport Boys together with the institution Una vida por Dakota launched a national campaign against breast cancer, trying to make women aware of having a preventive checkup for this malignant disease.
This movement consisted of wearing a pink bow made with the shirts of the pink outfit and trending the hashtags #PonteLaRosada and #PorUnPerúSinCáncer, where several teams from Liga 1 joined together with their players, journalists, influencers, among others. plus.
The success of this initiative was reflected not only in social networks, but also in the 60% increase in the number of breast exams throughout the country.
As a result, the campaign will participate in the Cannes Lions in France, one of the most important advertising festivals in the world. In addition, they are currently participating in the “Health Care” category in the PR Week in England and will participate, at a national level, in the Effie Awards.
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