EXTRA-FIELD MOVES – Starting from the extra field and from the political-economic moves. Think of the sentence overturned to the Tas after exclusion from the Europa League or the huge – but rational – capitalization. In October, after the publication of the financial statements as of December 2019, total investments were € 642.25 million. If it is true that the budget is still deeply in the red, the debts are almost zero. Thanks to Elliott’s strategy, which decided to finance the club directly without resorting to loans or state guarantees. The result? Zero payables to banks. The 115.7 million of payables certified by the June 2020 financial statements, in fact, are for advances on future receivables such as market transactions or collections from TV rights. To the investments must be added 42 million forpurchase of Casa Milan, another sign of a concrete long-term vision. Casa Milan which, for its part, is not just a seat. In fact, for some weeks now it has also been the center of The Studios: Milan Media House, the innovative hub of media production and distribution owned by the Rossoneri. An innovative technological heart with the aim of creating original content that is increasingly in step with the times through platforms all over the world. There where the fans increase more and more. This is certified by a recent study that has placed the Rossoneri as the second most followed club in Italy, the eighth strongest brand in the US (the strongest among the Italians) and the third overall in China behind Real and Barcelona. Appeal that turns into new sponsors, as confirmed by the recent prestigious agreement with BMW.
WINNING STRATEGY – But not only. “Elliott’s vision for AC Milan is clear: to create financial and management stability; making sure the club is adequately capitalized and conducting a sustainable operating model that respects UEFA’s rules on Financial Fair Play.” Thus read the press release that opened the era of the made in USA fund, which (almost) immediately placed its trust in Ivan Gazidis. One who, at the time of Arsenal, reorganized the club. Goals that inevitably affected the market: the reduction in the amount of wages (which fell from 140 million 2018-2019 to 90 this year) has always been a fundamental diktat that runs parallel to the strategy in the negotiations. No crazy investments, focus on young players: therefore, the scouting department has become fundamental, completely refurbished under the guidance of Geoffrey Moncada. To this is added the figure of Paolo Maldini: much more than just a manager, a real ace in the hole to be played in the negotiation phase, as happened with Theo Hernandez and Fikayo Tomori. After a few first choices that were not completely appropriate – both on the market and at the managerial level – Elliott has always hit the targets. From Leao to Tomori himself, passing through Bennacer, Saelemaekers, Rebic and Brahim Diaz, without forgetting the old Kjaer and obviously Ibrahimovic. Yes, because the figure of Maldini is the perfect one hyphen between the Rossoneri history and the club’s long-term projects.
YOU NEED THE CHAMPIONS – Yes, the multi-year vision. In the same statement previously quoted, Elliott also set the goal of “obtaining long-term successes for AC Milan starting from the ground up”. No purchases driven by instinct, we worked looking to the future. And so now Milan find themselves a very young team, economically revalued and above all winning. This is demonstrated by the exploits of the last year, which, however, must necessarily end with the Champions League. To certify a successful project that begins to reap the first fruits even in the field.
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