The “Spilva” manufacturer, in addition to preserves, sauces and foodstuff additives, has added a novelty to its item portfolio: an provide of spices.
“” Spilva “is celebrating its thirtieth anniversary this calendar year and, in accordance with the small business improvement system, the integration of the brand’s products portfolio was a sensible stage, so we additional the manufacturer to the vary of items. of spices, till now regarded as “Latplanta”. The classification of spices organically fits into the complete product or service range of “Spilvas”, offering “Spilvas” spices of continuously superior top quality “, suggests Lineta Mikša, communications manager of “Orkla Latvija”.
“So much, the assortment of ‘Latplantas’ consists of 70 various spices, whose profits have continued to increase just about every 12 months – this was also facilitated by the extra recurrent dwelling-cooked foods for the duration of the pandemic. Furthermore, in accordance to information from a purchaser research , this spice brand ranks among the Top rated3 most identified spice manufacturers in Latvia * “, points out L. Mikša.
“Orkla Latvija” in collaboration with the exploration company “Berg Exploration” done a research in the Net atmosphere in March 2021, interviewing 1,000 Latvian inhabitants aged in between 18 and 74 in the World-wide-web ecosystem on the habits and the selections of potential buyers when buying food items spices. Its effects present that the most popular criterion for picking out a solution is high quality (74%), no matter whether the spices have electronic substances (48%) and irrespective of whether they have a distinct aroma (44%). In deciding upon the “Latplantas” brand name, buyers appreciate the large high quality of the solutions (64%), the reasonably priced cost (55%), as perfectly as the actuality that it is a local brand name (54%).
Between the respondents, the bulk (70%) live in households in which meals are organized frequently, just about every working day. Much more than 50 % (54%) of the respondents are both of those the major potential buyers of food and spices and the cooks themselves. The teams of cooks, food stuff and spice purchasers overlap to a massive extent, those who only invest in spices, but do not prepare dinner and usually do not invest in other meals solutions, are 4% of the respondents.
“Latplanta “is a person of the oldest spice brands in Latvia, established in 1991, while in 2009, as section of the enlargement of its small business approach, it was acquired by the food stuff and food items additive producer” Spilva “, which is now one of the brand names of “Orkla Latvija”.
The new spices “Spilva Latplanta” are offered in the primary purchasing facilities, as nicely as in the on the web shop “Orkla Latvija” www.oveikals.lv
“Orkla Latvia”
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