Spicing Up the Lyon-Saint Étienne Rivalry: Fast Food Brand Adds Twist to the Rivalry

In a surprising move, fast food giant Burger King has taken a playful jab at the rivalry between Lyon and Saint-Étienne. The two cities have a long-standing rivalry, especially in the world of football, but with Saint-Étienne’s recent relegation to Ligue 2, the confrontations between the two teams have been limited to the Coupe de France.

To spice up the Rhône-Alpes rivalry, Burger King has launched a clever advertising campaign in both Lyon and Saint-Étienne. In Lyon, billboards have appeared with a message that reads, “Attacked in Lyon lands!” This playful reference to the rivalry between the two cities has caught the attention of locals and added a new dimension to the ongoing competition.

But Burger King didn’t stop there. In Saint-Étienne, the fast food chain had already struck with a similar billboard that aimed to attract customers with humor. The billboard featured a witty message that resonated with the locals and further fueled the rivalry.

This unexpected move by Burger King has generated buzz and excitement among the residents of both Lyon and Saint-Étienne. It has brought the rivalry to the forefront once again, even in the absence of regular football matches between the two teams.

As the rivalry between Lyon and Saint-Étienne continues to evolve, it seems that even fast food brands are getting in on the action. Burger King’s playful advertising campaign has successfully captured the attention of both cities and added a new level of excitement to the ongoing competition.

How has Burger King effectively tapped into the longstanding rivalry between Lyon and Saint-Étienne through their advertising campaign?

In a bold and unexpected move, Burger King has cleverly tapped into the long-standing rivalry between Lyon and Saint-Étienne, two cities in the Rhône-Alpes region of France. With Lyon’s recent dominance in football and Saint-Étienne’s relegation to Ligue 2, their confrontations have been limited to the Coupe de France. However, Burger King seized the opportunity to spice up the rivalry through a playful advertising campaign.

In Lyon, billboards have emerged with a catchy message that reads, “Attacked in Lyon lands!” This witty reference to the ongoing rivalry between the two cities has certainly grabbed the attention of locals and added an extra spark to the competition. The clever wordplay not only showcases Burger King’s creativity but also highlights their desire to engage with the local community.

But Burger King didn’t stop there. In Saint-Étienne, the fast food chain made a similar move by unveiling a billboard aimed at tickling the funny bones of the locals. The billboard featured a clever and humorous message that resonated with the residents, further firing up the rivalry between the cities.

Burger King’s unexpected approach has generated significant buzz and excitement among the residents of both Lyon and Saint-Étienne. It has effectively brought the age-old rivalry back to the forefront, reigniting the passion between the cities even in the absence of regular football matches.

This playful and engaging advertising campaign by Burger King demonstrates their willingness to get involved in the action surrounding the Lyon-Saint-Étienne rivalry. By capturing the attention of both cities, Burger King has successfully added a new level of excitement and flair to the ongoing competition. So, even in the realm of fast food, the rivalry between Lyon and Saint-Étienne continues to evolve and captivate the hearts of the locals.