Watch out for 3 × 2. The expense does not benefit while those who sell do. Product promotion is just a mask of a fine marketing strategy.
Probably all consumers will have noticed. Never as in recent times, shopping at the supermarket is suffering from the effects of the generalized rise in prices.
From big chains to discount stores, saving is now a complicated business. Companies produce by spending more and, consequently, even the finished product ends up requiring an increased fee from the customers who buy it. All more expensive but not better. The products are the same as before, consumers who buy them as well, with the not negligible detail of an economic condition which, by force of circumstances, is affected by the historical moment. Supermarkets, for their part, try to make life easier for their customers. A few offers, a promotion with a limited duration, loyalty cards and so on. Maybe the points, useful for taking home a set of dishes or some other useful crockery of a good brand.
Be careful though, because all that glitters is definitely not gold. And as prices rise, even offers can end up adding to the expense, despite the logic that they should facilitate it. Yes why offers are also sales techniques. And it all falls within the logic of marketing. In this sense, promotions such as the infamous 3 × 2 are nothing more than a method to earn as much as possible, masking an alleged convenience as a skilful product placement move. A sagacity typical of any sector, not just that of large-scale distribution. The point is that only when it comes to reckoningyou will realize the backlash.
3 × 2 offer, not always a shopping advantage: this is how it works
The 3 × 2 offer is not an offer. At least not in the true sense of the term. Indeed, a careful analysis will show that it is precisely what is identified as a convenient proposal that “inflates” the receipt. A move so clever that it is invisible. In a supermarket, nothing is accidental. The display of the products itself is planned in such a way as to make the most of ordinary spending. Fruits and vegetables at the entrance, crates of water towards the crates: everything has a logic and everything is aimed at earning. And the offers are also positioned in a certain way, to make the customer attracted and convinced. The mythical 3 × 2 works great and, in a completely legitimate way, takes advantage of an erroneous perception on the part of the customer. This is actually a fairly common mistake.
A similar proposal leads us by default to believe that one of the three products sold is free. But no seller gives anything away. The 3 × 2 formula means that on a stock including three pieces, a discount of 33.33% will be applied to the whole package. In essence, the customer is induced to buy a certain product more than they actually need, convinced that a piece can get it for free. In the end, on the receipt, we would in fact find a product that is not needed, at least not in the quantity purchased. And without any convenience for our wallet. A move that, although it can be revealed, continues to attract by exploiting other factors, such as haste. On the other hand, this is marketing.
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