Special Training Program for Local Businesses: Empowering Digital Transformation for the 21st Century Vila-real Economy

VILA-REAL. The El Mercat Central project of the new Vila-real of the 21st century, financed with Next Generation funds from the European Union within the Recovery, Transformation and Resilience Plan of the Government of Spain, begins a special training program aimed at local businesses, with the aim of accompanying them in their digital transformation process to face the challenges of the current economy. The first day, which will be held next Tuesday, will begin with a high-level program of a series of training actions focused on the promotion of local businesses, especially in the new form of digital interaction with customers. The Mercat Central project of the new Vila-real of the 21st century contemplates the modernization of the current market and the rehabilitation of the annex building to house the municipal headquarters of Economic Promotion, with multifunctional rooms, training and offices to generate synergies with local commerce .

The opening day of the training program will take place next Tuesday, September 26 at the Casa dels Mundina, from 3 to 5 in the afternoon, under the title Local commerce that is the backbone of the new city of the 21st century. The session will focus on the importance of small businesses and municipal markets in the revitalization of urban commercial areas. To do this, there will be conferences by specialists in commerce and markets such as Ricardo Palomaresmarketing consultant specializing in commerce Marketing Retail Solutions; Peter Sirvent, Director of Markets and Strategic Projects of the IMMB of Barcelona City Council; and a round table where, in addition to the previous ones, you will have the practical experience of the municipal markets of Vinaròs and Cabanyal. Before the day, a snack will be served so that interested traders can attend the session impasse at noon when shops close.

Until December

It will be from this session that the training program will begin, which will extend until the month of December, where you will be able to acquire knowledge about subjects such as energizing the point of sale, creating ads that sell, digital tools to sell. onlineproduct photography for sale online, creative marketing plan, market revitalization strategies, or use of YouTube to increase sales. A wide offer aimed at all businesses, merchants, commercial employees and in general people interested in this sector of vital importance for the development of the city.

All these training actions, taught in collaboration with the Castellón Chamber of Commerce, are free for attendees, as they are part of the El Mercat Central project of the new Vila-real of the 21st century. Plan to promote the Central Market and local commerce in Vila-real, financed with Next Generation funds from the European Union within the Recovery, Transformation and Resilience Plan of the Government of Spain.

Interested persons can obtain more information and formalize registration through the page www.vila-real.portaldelcomerciante.es or go to the Local Development Agency, on Avenida de la Murà, 28 (tel. 964547017). They can also consult the merchant associations of the Central Market, Ucovi or Chamber of Commerce.