A consolidated appointment with Olimpia Milano
Teamwork continues this year too EA7 Olimpia Milanhistoric supporter of Special Olympics Italy. Immediately after the presentation press conference, the Unipol Forum will host a unified basketball quadrangulardove Olimpia players e Atleti Special Olympics coming from all over Italy they will take the field, side by side, in mixed formations.
An unmissable event of authentic inclusion. In this scenario, the educational value of unified basketball is revealed not only for Special Olympics athletes but also for professional players, who over the years have found in this experience a precious lesson in team spirit, determination and respect.
A week of events open to all
La Special Olympics European Basketball Week 2024 it will not just be a celebration of sport but an opportunity to involve Serie A and LNP teams in unified events, exhibitions, special matches and meeting moments designed to spread the message of inclusion to all fans. In this case, unified basketball has the ability to break down every barrier by always highlighting the Athletes’ skills at the basket.
The involvement of Partner Athletes, without disabilities and in mixed formations, demonstrates how that common feeling of a team offers a unique opportunity, valid for a lifetime: a revolution in perspective that offers the right recognition and value to people with intellectual disabilities.
L’effect of inclusion on Instagram
This year the European Basketball Week arrives on the courts and also online, thanks to the new Instagram campaign. Through the effect “Play Unified” in the stories, anyone can appear with a white Special Olympics cap and a basketball in hand, while the effect “Cornice Play Unified” allows you to express team support.
All basketball fans and supporters of inclusion can join the celebration with hashtags #Specialeffect e #EBW2024helping to spread the message in a fun and interactive way. We invite everyone to join the campaign, sharing stories and posts on their social profiles to amplify the wave of inclusion that only sport can create.
The Special Olympics European Basketball Week 2024 is promoted by Cisalfa
