SodaStream accelerates your digital transformation with cloud analytics from Qlik · The brand…
SodaStream Accelerates Your Digital Transformation with Qlik Cloud Analytics
· The world’s leading sparkling water brand transforms its marketing and analytics capabilities with Qlik to gain deeper insights into its consumers
SodaStreama world leader in sparkling water production, is accelerating its digital transformation with cloud analytics from Qlika fundamental step to achieve its goal of transforming the beverage sector into a more environmentally friendly model.
In its early days, SodaStream operated as a B2B company, selling to third-party retailers who then marketed their products in their own stores. Concern for the environment has been a constant of the company when designing its business model, in which consumers return used bottles to retailers for cleaning and reuse at the end of the product’s useful life. Seeking a closer relationship with its customers, SodaStream decided in recent years to increase its environmental impact by adding a B2C business approach.
The company has been investing heavily in technology and its digital transformation to align its business and operational goals with sustainable products and solutions. Like many companies seeking to achieve a model of active intelligenceSodaStream has taken the next step in its roadmap towards a data-driven business culture by adopting Qlik functionalities for more advanced analysis capabilities. This change is giving SodaStream the ability to:
·Monitor and track data in real time: Qlik ensures that all SodaStream employees have access to a single, up-to-date and accurate version of information related to performance and inventory levels, providing transparency from the manufacturing floor to senior management.
·Empower teams with data on consumer habits: Incorporating a B2C model required SodaStream to dramatically reduce the distance between products and consumers. Qlik has enabled them to make the transition smoothly by providing detailed context on what consumers are looking for in their beverage consumption.
·Optimize marketing efforts: Armed with relevant consumer data, SodaStream has been able to create dynamic audiences that feed into its marketing automation platform. By measuring the impact of content with Qlik, the marketing team can better tailor offers for their consumers, in an ongoing effort to ensure every consumer receives relevant content.
·Act as a leader in the consumption of organic beverages– Improved measurement of its content marketing is also improving SodaStream’s relationships with consumers, allowing it to more effectively educate the public on single-use plastic waste.
Ultimately, SodaStream wouldn’t be able to achieve its business goals without the ability to take full advantage of its data, as it is now doing by applying Qlik holistically across sales and marketing departments to great benefit.
“Let’s say we have 50 million contacts, but I just want to reach out to those who have bought our flavored products in the last two weeks, to remind them that these are recyclable. In this case, we used Qlik to dynamically create targeted audiences that feed intelligence into our marketing automation platform,” he says. Yoed Negriglobal director of digital transformation at SodaStream International.
“This is something that we could only learn using our own data, and it’s amazing. One of the many ways we use Qlik is for real-time audience management. This is where we use this data to understand the habits of our consumers and have a more comprehensive view of how we can help them reduce their environmental footprint.” Negri.
“Reducing the mass production of plastic is a particularly difficult challenge given the fact that the vast majority is not disposed of responsibly. Of the 8.3 billion tonnes of plastic products that have been produced to date, approximately 6.3 billion tonnes have become waste, a worrying statistic that is causing many companies to step up,” he says. Francisco Mateo-Sidronsenior vice president of Qlik EMEA.
“That’s why it’s especially commendable that 78 billion single-use plastic bottles have been saved by 2025 thanks to SodaStream, and Qlik is delighted to support them on this journey,” he added. Matthew-Sidron. “With Qlik, SodaStream employees can harness real-time business data, turning it into actionable intelligence to make better business decisions and continue to educate consumers on how they can make more sustainable choices, without compromising quality.”
About Qlik
Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Qlik, as a private SaaS company, offers end-to-end, real-time data integration and analytics solutions in the cloud to bridge the gaps between data, insights and action. By transforming data into actionable intelligence, companies can make better decisions, increase revenue and profitability, and optimize customer relationships. Qlik operates in more than 100 countries and serves more than 38,000 active customers around the world.
About SodaStream
SodaStream, part of PepsiCo, is the world’s leading brand of sparkling water. SodaStream allows consumers to enjoy endless bubbles at home, without the hassle, and help save the planet. Sodastream bubbles are better for the consumer – healthy, easy to make and light to carry – and better for the planet, replacing up to thousands of single-use plastic bottles with a reusable SodaStream bottle. To learn more about SodaStream visit corp.sodastream.com and follow SodaStream on Facebook, Instagram and YouTube.
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