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Spaniard José Muñoz, first non-Korean CEO of Hyundai

He Spanish director José Muñoz has made history in the automotive industry. José Muñoz has been appointed CEO de Hyundai Motor Companywhich brings together the vehicle manufacturing activity of the South Korean giant. Muñoz becomes the first non-korean leader in occupying this position. This announcement, made by Hyundai Motor Group, is part of a series of strategic appointments for 2024, with the aim of consolidating sustainable growth and responding to growing uncertainties in the global market.

José Muñoz CEO Hyundai

Career and achievements of José Muñoz

Muñoz joined Hyundai in 2019 as President and Chief Operating Officer of Global Operations, in addition to leading North American operations for Hyundai and Genesis. His management has been key to achieving record results in profitability and sales, consolidating the brand’s presence in strategic markets. In 2022, he was appointed as Hyundai’s Internal Director, a recognition of his leadership and experience in the industry.

Antes of Hyundai, José Muñoz played prominent roles at Nissanincluding Chief Performance Officer and Head of Operations for North America and China.

Objectives and challenges

Starting January 1, 2025, José Muñoz will lead Hyundai’s transformation towards more sustainable mobilityfocusing on electric, hybrid, and hydrogen technologies. Its mission includes strengthening global management and improving the brand’s competitiveness in a highly competitive environment.

This appointment symbolizes a significant change in the group’s strategy, highlighting the opening towards a more global and diverse direction.

Other notable appointments

In addition to Muñoz, Jaehoon Chang has been promoted to Vice President of Hyundai Motor Group – Automotive Division, while Sung Kim will take over as President of Hyundai Motor Company, focusing on external and geopolitical affairs. These changes underscore Hyundai’s commitment to innovative and adaptive management to meet the challenges of the future.

This set of strategic appointments reinforces Hyundai’s commitment to global leadership and innovation in a constantly evolving market.

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