Space marketing, real for a long time

Marketing in space has been around since Neil Armstrong’s first steps on the Moon. Because in the 1960s, the National Aeronautics and Space Administration (NASA) “gave a lot of space to partner companies,” said Stéphane Mailhiot, vice-president of strategy at Havas Canada and columnist for media and brands at Radio-Canada.

« As there was a lack of resources [à] NASA, the US partner companies provided public relations people, people who were doing content and making themselves available for questions, and that resulted in a pretty ambitious program where brands were […] extremely involved. »

For example, in 1986, Pepsi paid $ 5 million to fly a replica of a can from the Russian space station, and Pizza Hut delivered pizza to the International Space Station.

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