A major economic competition is about to break out among Southeast Asian countries, and Director Yang will have more opponents to pay attention to (Getty Images for TAS Rights Mana)
Singapore allocated funds to provide subsidies for the performance of American singer Taylor Swift in order to win the right to host the Southeast Asian station. However, it turned out that Taylor Swift not only brought fame and fortune to Singapore, but also triggered an economic competition between Southeast Asian countries. Some countries He even threatened to take the initiative to hold an exclusive event, which means that Director Yang will pay attention to more powerful opponents online.
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Indonesian Minister of Tourism and Creative Economy Sandia recently discussed cooperation with Singaporean officials on international events (Bloomberg via Getty Images)
Indonesia and Singapore discuss cooperation in international events
It is reported that Indonesian Minister of Tourism and Creative Economy Sandiaga Uno recently met with Singaporean Minister of Sustainable Development and Environment Grace Fu Hai Yien. At the meeting, they discussed the scope of cooperation between the two countries in organizing international events in the future. grand event. Sandia pointed out that international concerts and events have huge economic potential, as demonstrated by the recent successful Taylor Swift concert in Singapore, so Indonesia is actively seeking international cooperation.
Indonesia has a very tough attitude towards grand events. Luhut Binsar Pandjaitan, Indonesia’s Coordinating Minister for Maritime Affairs and Investment, has publicly emphasized that he will hold exclusive grand events in the future, saying that if Singapore can do it, why can’t Indonesia? (If Singapore can profit, why can’t Indonesia can’t we?), he also revealed that the discussion is already underway, and it is not just “flushing water”. He pointed out that there are already entertainment operators who have confirmed that they will sign contracts with overseas artists to hold concerts, and the grand event is planned to be held within six months. Announced when completed.
Indonesian officials said that if Singapore can profit, why can’t we? (AFP via Getty Images)
Overseas artist signing events have been finalized within six months
Indonesian Minister of Economy Sandia also revealed that Indonesia is not stingy with its silver bullet offensive. The government will make significant use of the Tourism Fund (Indonesia Tourism Fund) to provide special incentives to initiators or event organizers who organize international events in Indonesia. Not only Subsidizing concerts will also subsidize international cultural and sports activities; it is reported that the government will also provide support with infrastructure development and improve “permit digitization” to make the licensing system more convenient. Facilitate the license application process. In order to achieve the same success as Singapore, Indonesia has changed its past low-key attitude towards grand events.
Thailand lost Swiftonomics and became proactive, even offering support in the form of tax rebates and relaxing regulations (Getty Images for TAS Rights Mana)
Thailand launches “concert economy”Tax refund support
It is understood that Thailand has also learned its lesson after losing Swiftonomics. It is reported that the local government is planning to promote “concert economics” to attract more concerts, movies or related activities to Thailand. Prommin Lertsuridej, secretary-general of the Prime Minister of Thailand, revealed that the government is currently drafting a bill to support various activities held in Thailand in the form of tax rebates. The measures will cover filming, concerts, e-sports and trade exhibitions. In addition, the Thai government also plans to proactively relax regulations to allow the consumption of alcoholic beverages in state stadiums, provide group visas for crew members, and even provide fast immigration channels for MICE and exhibition tourism participants; Plomin pointed out that Thailand has already cooperated with three major global concerts Organizers have contacted game companies to organize concerts and other activities, which means that it will be more difficult for Singapore to host exclusive events again, and the price may be higher.
Malaysian Parliament discusses Taylor Swift incident
As for Malaysia, it was also affected. The Taylor Swift incident was even brought to Congress for serious discussion to study whether she was invited. There are many local people who believe that the government should start to eliminate political factors and ensure that some A-list artists can go to Malaysia to hold concerts. Some people say that Malaysia can even refer to Singapore’s F1 race week to increase the advance planning of major events. , scheduling more large meetings before and after events, and more. In fact, Malaysia is not standing still. Recently, it took the initiative to bid 1 billion Hong Kong dollars to host the Commonwealth Games. It took the initiative after Australia withdrew due to rising costs.
After Singapore exclusively monopolized Taylor Swift’s solo performance in Southeast Asia, Southeast Asian countries seem to have seen the benefits of the event economy “from governance to prosperity”. Some local analysts pointed out that in addition to creating huge economic benefits, similar events more importantly help the local area attract more diverse people. Young people traveling to the country for the first time will help the tourism industry attract “new customers”, and music events can even increase citizens’ love for music, which will indirectly help cultivate the younger generation of musicians and enhance the development of the country’s music industry. Seeing long-term benefits from the event economy, it’s no wonder that countries are seizing opportunities to take the initiative.
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