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Southeast Asia Smartphone Shipments Surge 14% in Q2 2024: Market Analysis by Canalys

According to a report by the mobile market research company Canalys, smartphone shipments are no smart phone in the Southeast Asian market reaching 23.9 million units in the second quarter of 2024. Volume increased by 14% from the same period last year (year after year/yo).

“The smartphone market recovery in Southeast Asia is driven by macroeconomic recovery and increased consumer sentiment,” Canalys analyst Le Xuan Chiew said in his report, Monday (12/8/2024) .

In the second quarter of 2024, Samsung will control 18% market share. smart phone Southeast Asia with a shipment volume of 4.4 million units, or an increase of 5% compared to the second quarter of last year (yoy).

According to Canalys, delivery smart phone from South Korea is starting to show a recovery after seeing a decline for seven consecutive quarters.

In second place, there is Oppo, whose smartphone shipments rose 24% (yoy) to 4.2 million units. This was led by loads of the A60, Oppo Reno 12, and Oppo A3 Pro models.

Then deliver smart phone Xiaomi in Southeast Asia rose 37% to 4 million units.

Other cell phone manufacturers from China followed, namely Vivo which grew 37% (yoy) to 3.4 million units and Transsion rose 12% (yoy) to 3.3 million units.

At the same time, the combined shipping volume smart phone other brands in Southeast Asia reached 4.6 units or down 8% (yoy) annually.

For the record, Xiaomi’s shipping estimates include the POCO sub-brand. At the same time, OPPO’s shipment data does not include OnePlus.

(Block: iPhone 15 will be Global’s favorite smartphone in the second quarter of 2024)

2024-08-15 07:09:00
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