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The beach accessories department was a great success, with its inflatable mattress at less than €3.50. (©MN/Lille news)
It was a success predicted in advance, given the enthusiasm aroused by the hard discount brands. Coupled with a strategic location, in the Lillenium shopping center in Lille Sud (Nord)the new Action has been emulated, even before its opening. Because the customers who had massed early in front of its doors, Saturday July 9had to wait 10 a.m. to enter the temple of bargain prices.
The opening offer: an Action bag as a gift
Impossible to miss its installation: multicolored balloons adorn the storefront on the first floor of the gallery, and the opening was announced by post to a good number of inhabitants of the sector the previous days. In the mail, an attractive offer in the continuity of the good deals offered by the brand, namely a large Action bag as a gift for any purchase this Saturday.
At the entrance, an employee distributes high-speed trolleys. Because the influx of customers does not stop. At 11 a.m., the store is full.