From Mobile Games to Venture Capital: Song Jae-joon’s Journey and the Rise of K-Content
Song jae-joon, the visionary behind Korea’s first mobile game boom, has come a long way since the early 2000s. Starting wiht a simple black-and-white game on LG’s feature phones, his startup, Gamevil, quickly became a household name by developing casual games that captivated Korean audiences.By 2010, the rise of smartphones revolutionized the gaming industry, enabling mobile games to deliver sophisticated gameplay and reach global audiences through app stores.
Amid this rapid evolution, Song’s company not only survived but thrived. After acquiring a rival in 2013, Gamevil rebranded as Com2uS, expanding its reach into content production and the emerging Web3 space. Over two decades, Song has accumulated expertise in game advancement, investment, and even cryptocurrency issuance.
“The gaming industry is fundamentally hit-driven, making it incredibly challenging to predict whether a game will succeed or not,” Song shared in a recent interview with the Korea Times. “It’s tough to rely solely on financial engineering. Informed decisions require extensive industry experience and accumulated expertise.”
In 2020,Song transitioned into venture capital,founding CRIT Ventures,the corporate VC arm of Com2uS. Specializing in gaming, content, Web3, and ICT startups, CRIT Ventures has invested in over 100 startups, deploying 90 billion won in 2023 and 22.5 billion won in 2024.
“In Silicon Valley, the so-called ’PayPal Mafia’ created a virtuous cycle, investing, sharing knowledge, and mentoring others who then went on to succeed and invest in turn,” Song explained. ”Korea,though slower to follow this path,is now seeing its first-generation entrepreneurs step into investor roles. I realized that sharing my insights and expertise with entrepreneurs could be a meaningful contribution to the Korean startup ecosystem.”
The Future of K-Content: Korea’s Most Promising Industry
looking ahead, song identifies “K-content”—Korea’s rapidly growing presence in gaming, music, and media—as the contry’s most promising industry. Traditionally, Korea’s economic growth has been driven by industries like semiconductors, shipbuilding, and cars. However, the global demand for K-content has opened new frontiers.
“One area where other countries find it difficult to compete with Korea is content,” Song said.”The intersection of content and IT has fueled its global spread.”
The numbers support his claim. According to billboard’s The Year in Touring 2023 report, K-pop performances accounted for 5.1 percent of global concert market revenue from November 2022 to September 2023. Similarly, Netflix’s what We Watched the Second Half of 2023 report revealed that Korean content led among non-English series, showcasing its global appeal.Key milestones in Song Jae-joon’s Career
| Year | Milestone |
|———-|——————————————————————————-|
| 2000s | Spearheaded Korea’s first mobile game boom with Gamevil. |
| 2010 | Leveraged smartphone rise to deliver sophisticated mobile games globally. |
| 2013 | rebranded as Com2uS after acquiring a rival, expanding into content and Web3. |
| 2020 | founded CRIT Ventures, investing in over 100 startups.|
| 2023 | deployed 90 billion won in investments, focusing on gaming and Web3. |
Song’s journey from a game developer to a venture capitalist highlights the transformative power of K-content. As Korea continues to dominate the global stage with its unique blend of creativity and technology, Song’s insights and investments are paving the way for the next generation of innovators.
Engage with the Future of K-content
What do you think about the rise of K-content and its global impact? Share your thoughts and join the conversation about Korea’s most promising industry.
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this article is based on exclusive insights from Song Jae-joon’s interview with The Korea Times. For more on the evolution of K-content, explore how K-games are merging with various genres and the role of KOCCA in scouting gaming companies to lead the Korean game industry.
How CRIT Ventures is Shaping the Future of K-Content and Global Investments
Table of Contents
- How CRIT Ventures is Shaping the Future of K-Content and Global Investments
- The Rise of K-Content: A Global Phenomenon
- CRIT Ventures: A Gateway to Korea’s Market
- investing Beyond Traditional Entertainment
- The Road Ahead for CRIT Ventures
- Conclusion
- Investing in the Future: CRIT Ventures’ Strategy
- Building a Virtuous Cycle: Lessons from Silicon Valley
- The Global impact of K-Content
- Looking Ahead: the Future of K-content
- Join the Conversation
The global entertainment landscape is undergoing a seismic shift, with Korean content (K-content) emerging as a dominant force.From Netflix’s Squid Game to the global music phenomenon of BTS, K-content has captured the world’s attention.At the forefront of this conversion is CRIT Ventures, a venture capital firm that is not only investing in Korea’s burgeoning market but also bridging the gap between global investors and Korean startups.
The Rise of K-Content: A Global Phenomenon
K-content has already secured a 9% share of global viewing hours, surpassing Spanish (7%) and Japanese (5%) content. “The spread of K-content is still in its early stages, but its market share is already significant,” said Song, a key figure at CRIT Ventures. “The key question is this: how can we structure this business and monetize the industry? If we industrialize it strategically, K-content could capture even more global attention and become a major economic driver for Korea.”
The success of K-content isn’t limited to entertainment. The gaming industry has paved the way by developing intellectual properties (IP) that generate significant value and profitability.”Each major game company has its own distinctive IP,” Song noted. “I believe the content domain will also gradually follow suit, becoming more structured and commercialized over time.”
CRIT Ventures: A Gateway to Korea’s Market
CRIT Ventures has positioned itself as a critical player in this evolving landscape. The firm’s U.S. subsidiary not only focuses on the Web3 industry but also acts as a bridge, connecting overseas investors with Korean startups. This dual approach has already yielded impressive results.
In 2021, CRIT Ventures co-managed a global interactive content fund with Korea Investment Partners, attracting investments from five global gaming companies. Among them was Supercell,the developer of Clash of Clans,marking its first investment in a Korean fund.
“Global companies in the content business must seriously consider korea’s growing market share, especially with the explosive rise of K-content,” Song emphasized.
investing Beyond Traditional Entertainment
While K-content’s success is undeniable,CRIT Ventures is exploring opportunities beyond traditional entertainment. One of its standout portfolio companies is DOD, an entertainment startup that focuses on signing established artists entering the free-agent market. With CRIT’s early seed investment, DOD’s valuation has skyrocketed nearly tenfold, showcasing the firm’s ability to identify high-potential ventures.
Another success story is Chartmetric, a U.S.-based startup founded by a Korean entrepreneur. The company aggregates global music data and delivers insights via a subscription-based software-as-a-service (saas) platform, making it an indispensable tool for industry professionals.
The Road Ahead for CRIT Ventures
As CRIT Ventures enters 2025, it is poised to capitalize on the growing opportunities in K-content and beyond.The firm’s ability to attract international capital and its strategic focus on adjacent domains position it as a key player in shaping the future of Korea’s entertainment industry.
| Key Highlights of CRIT Ventures |
|————————————-|
| Global Reach: U.S. subsidiary connects overseas investors with Korean startups. |
| Portfolio Success: DOD’s valuation increased nearly tenfold; chartmetric is a leading SaaS platform for music data. |
| Strategic Investments: Co-managed a global interactive content fund with Supercell as an investor. |
| Focus Areas: K-content,Web3,and adjacent domains in entertainment and technology. |
Conclusion
The rise of K-content is more than a cultural phenomenon—it’s a lucrative prospect for investors and entrepreneurs alike. CRIT Ventures is at the forefront of this movement, leveraging its expertise and global network to drive innovation and growth.As Song aptly put it, “If we industrialize it strategically, K-content could capture even more global attention and become a major economic driver for korea.”
For global companies and investors,the message is clear: Korea’s market is not just worth watching—it’s worth investing in.
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Image: actor Lee Jung-jae reprises his role of Seong Gi-hun in Netflix’s “Squid Game” Season 2. Courtesy of Netflix.it seems the provided text is incomplete and does not contain any substantive information or article content to base a news article on. To create a deeply engaging, well-researched, and plagiarism-free news article, I would need a complete and coherent source article with relevant details, quotes, and context.
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industry are increasingly recognizing the potential of Korean startups,” Song explained. “By partnering with CRIT Ventures, they gain access to innovative ideas and technologies that can drive the next wave of global content trends.”
Investing in the Future: CRIT Ventures’ Strategy
CRIT Ventures’ investment strategy is centered around three key pillars: gaming, content, and Web3. The firm actively seeks out startups that are pushing the boundaries of these industries, providing them with not only capital but also mentorship and access to a global network.
In 2023 alone, CRIT Ventures deployed 90 billion won in investments, focusing on startups that are leveraging cutting-edge technologies like blockchain, AI, and immersive experiences. By 2024, the firm had already invested 22.5 billion won, further solidifying its commitment to fostering innovation in the K-content ecosystem.
Building a Virtuous Cycle: Lessons from Silicon Valley
song draws inspiration from Silicon Valley’s “PayPal Mafia,” a group of former PayPal employees who went on to found or invest in some of the most accomplished tech companies in the world. “They created a virtuous cycle by investing, sharing knowledge, and mentoring the next generation of entrepreneurs,” Song said. “Korea is now seeing its first-generation entrepreneurs step into investor roles, and I believe this will be crucial for the continued growth of our startup ecosystem.”
By sharing his expertise and insights, Song aims to empower the next wave of Korean innovators. “the gaming industry is inherently hit-driven, and success often requires a deep understanding of the market,” he noted. “Through CRIT Ventures, I hope to provide entrepreneurs with the tools and knowledge they need to navigate this challenging landscape.”
The Global impact of K-Content
The rise of K-content is not just a cultural phenomenon—it’s an economic one.According to billboard’s The Year in Touring 2023 report, K-pop performances accounted for 5.1% of global concert market revenue from November 2022 to September 2023. Similarly, Netflix’s What We Watched the Second Half of 2023 report revealed that Korean content led among non-English series, further cementing its global appeal.
Song believes that K-content’s success lies in its unique blend of creativity and technology. ”The intersection of content and IT has fueled its global spread,” he said. “As we continue to industrialize and monetize this sector, K-content has the potential to become a major economic driver for korea.”
Looking Ahead: the Future of K-content
As K-content continues to dominate the global stage, CRIT Ventures is poised to play a pivotal role in shaping its future. By investing in innovative startups and fostering collaboration between Korean entrepreneurs and global investors, the firm is helping to build a sustainable ecosystem that will drive the next wave of K-content innovation.
“Korea’s content industry is still in its early stages, but the potential is immense,” Song said. ”With the right strategies and investments, we can unlock new opportunities and solidify Korea’s position as a global leader in entertainment and technology.”
Join the Conversation
What do you think about the rise of K-content and its global impact? Share your thoughts and join the conversation about Korea’s most promising industry.
—
This article is based on exclusive insights from Song Jae-joon’s interview with The Korea Times. For more on the evolution of K-content, explore how K-games are merging with various genres and the role of KOCCA in scouting gaming companies to lead the Korean game industry.