South Dakota Governor Faces Lawsuit and Ethics Inquiry Over Undisclosed Dental Procedure at Texas Practice

The newest patient in a series of testimonials from SmileTexas caught everyone’s attention: Kristi L. Noem, the Republican governor of South Dakota, who is considered a potential running mate for former president Donald Trump in 2024.

Noem’s positive experience with SmileTexas was shared on several social media platforms, attracting both criticism and legal concerns. There are now questions regarding whether she participated in an undisclosed advertisement or used state resources for the dental work.

The Bigger Picture: Dental Influencers and Political Ambitions

SmileTexas, known for specializing in cosmetic dentistry and dental implants, frequently collaborates with influencers from various backgrounds. Notably, they have provided dental services to celebrity chefs, influencers, pageant contestants, professional athletes, and even reality stars.

With SmileTexas’ reputation for promoting travel to their practice, offering local lodging and taxi services, Governor Noem’s association is now being viewed in conjunction with her political ambitions and potential candidacy for vice president. The revelation of her smile transformation has sparked a firestorm of controversy.

Governor Noem’s SmileTexas testimonial video, posted on her social media accounts, has not only caused a wave of criticism but has also initiated a potential ethics inquiry. Furthermore, a lawsuit has been filed, questioning whether Noem’s trip to Texas for dental work was an undisclosed advertisement, thus raising concerns about the potential use of public funds.

Travelers United, a non-profit organization, has filed the lawsuit in light of the governor’s undisclosed participation with SmileTexas and the potential violation of regulations that require social media influencers to disclose their material benefits. Although it remains unclear if Noem was compensated for her dental services, the lawsuit underscores the need for transparency.

Not only is legal action pending, but there is also growing support within the South Dakota Capitol for an official inquiry into Governor Noem’s trip, raising concerns about the trip’s funding source and the intentions behind it.

South Dakota State Senator Reynold Nesiba, a Democrat, is pushing for the Government Operations & Audit Committee to take action and investigate the trip. Nesiba questions the possible use of public funds and suggests that the trip may have been orchestrated to appeal to former President Donald Trump, creating speculation about Noem’s intentions and political strategies.

However, there is mixed interest among committee members regarding pursuing the issue, highlighting the importance of a fair and comprehensive investigation.

While the investigation proceeds, questions arise not only about the potential misuse of public funds but also about Governor Noem’s dental treatment contrasting with her campaign to attract workers to South Dakota. Noem has appeared in ads emphasizing job availability in the state, including filling in for vacant positions.

This case raises broader ethical considerations, urging public figures to comprehend the transparency obligations set forth by the Federal Trade Commission for social media influencers, ensuring disclosure of material benefits and promotions.