One of Norway’s biggest influencers, Sophie Elise Isachsen (26), has been a familiar face ever since she was 16 years old. Over the years, she has had many titles, including blogger, author, artist, media Norway’s most powerful woman and not least – influences.
Becomes host
She has gained a solid following in her many years in the spotlight, and is followed by over half a million on the photo sharing service Instagram. It was there that she shared the surprising news, albeit on a different profile than her private one.
The 26-year-old is going to close down one of his many companies.
It was 730.no that first mentioned the case.
“Straight to the point, this month’s book will be the very last in the book club.”
It writes Isachsen, who for just over a year has had his own book club called “Little Sophie”.
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– A success
“Keeping up with this project has been absolutely fantastic and I am proud and happy for all the thousands of members I have had, all the conversations and all the JOY OF READING”, she writes further in the post.
As a member of the book club, you were sent a book each month specially selected by the influencer himself, in exchange for the members paying a monthly amount.
Notified of huge fine – will not pay
The reason why the book club is now being closed down is not yet known. Isachsen ends the post by explaining that she herself thinks the book club has been a success.
“Starting a new company is always risky and you never know, and even though I consider the book club a success, it is not possible to run anymore. But I will continue to spread the joy of reading on Instagram <3 thanks to everyone who has been a member because it means a LOT! Very fond of you, of reading, and that I took the chance on something like this ».
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Violated the Marketing Act
In December 2020 The Norwegian Consumer Agency concluded that Isachsen had been “grossly negligent”, and that she had violated the Marketing Act on several points.
It was exemplary that she entered into a collaboration with Petter Stordalen publishing house Strawberry Publishing last summer, namely the book club «Little Sophie».
Alerts fine after offense
Also in July 2020, Isachsen and Strawberry Publishing AS received refs for the collaboration. At that time, the audit did not conclude with a breach, but six months later, they had reversed.
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