Sophie Elise has earned as much as 11 million in the last two years and has taken out half of this in dividends. 2020 was a new record for the celebrity blogger.
Until then, 2019 was the best year for the influencer, who managed to double his turnover from 2018.
– In general, I think it is an outing to compare people with what they have earned the year before, what you earn compared to others in the industry, etc., Isachsen wrote in an SMS to VG in December last year about the numbers.
– And I think so even if I do well. I take little in salary and live a very small luxurious life, she wrote further. But after the 2020 figures for her company Sophie Elise AS, luxury life can be upgraded if she so wishes.
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Earned over 6 million.
The annual accounts show that the profiled and controversial influencer managed to increase turnover from NOK 6.9 million in 2019 to NOK 8.6 million last year.
Operating profit improved in the period from NOK 4.86 million to NOK 6.2 million, as did the result before tax.
In other words, in the last two years she has earned a total of NOK 11 million before tax. She has taken out half of this in dividends, NOK 2 million for 2019 and as much as NOK 3.5 million for last year.
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Wage decline
Sophie Elise also indulged in a salary of NOK 946,000 last year, down from NOK 1.02 million in 2019. The company Sofie Elise AS has also given a long-term loan to its owner of almost NOK 2 million.
His father Jan Olav Isachsen, who is a board member, has been paid NOK 237,000 for his efforts.
However, the profits in recent years have been carefully placed. At the end of 2020, Sophie Elise’s company had almost 6 million deposits in the bank, up from just under 3.8 million a year in advance.
Privately, there has been more adversity Sophie Elise, she recently opened up about the breakup with her longtime boyfriend Kasper Kristoffersen. The couple had been together since 2017, but she had then confirmed the breach on Instagram.
Five fine years
The Harstad girl revealed that the couple wanted to go out with the news to drop speculation.
– We have had five great years together that I would never have been without, she wrote in the post.
In return, Sophie Elise can look forward to having her dream home recently. Barely three weeks ago, it became known that she had moved into a new apartment of 128 square meters on fashionable Frogner. The price was as much as 13 million.
– It looked like an apartment I can both enjoy now, but also in 10 years, Sophie Elise wrote in an SMS to Nettavisen, when asked if the new apartment is of the type she envisions living for a long time.
You can see the video of the apartment here:
Versatile
Sophie Elise, born Sofie Steen Isachsen on December 18, 1994 in Harstad, is primarily known as a blogger, but is also an author, lecturer and singer.
She started her business in January 2016 and is both chairman of the board and general manager of the company Sophie Elise AS, as well as sole owner.
In 2018, she made a name for herself through the first season of the series Sophie Elise’s world on TV 2 Lifestyle and TV 2 Sumo, while season two came in 2019.
Stordalen and Skappel
In recent years, Isachsen has also run a business with her own self-tanning brand Glöd, and she has had her own book club Litt Sophie in collaboration with Petter A. Stordalen’s Strawberry Publishing. Here, the Norwegian Consumer Agency notified in December last year a huge fine after hidden advertising.
In addition, she has had two knitting collections in collaboration with Dorthe Skappel through Skappelstrikk; Sheep X Sophie Elise.
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