Via a company report made public, today we are discovering new information on Sony’s ambitions for the coming months. To make sure you don’t miss anything, here are the important points to remember from this report according to the different targeted sectors.
Game and network services part
Game titles are the primary source of content for the gaming and network services industry. Proprietary titles, developed and sold by Sony and its studios, are particularly important as intellectual property for the creation of future value and revenue. In addition to improving the staff and working environment in its own studios, Sony Interactive Entertainment (SIE) continues to invest or acquire companies with abundant creativity and cutting-edge technologies to create Worldwide Studios ( WWS), an association of leading studios. More recently, in August 2019, Sony acquired Insomniac Games, a long-time partner that has brought many successes. As of May 31, 2020, WWS owns 14 studios and has grown into one of the world’s leading game developer networks. With series like The Last of Us, God of War, and Uncharted, it’s a powerful engine of content production.
Third party games, that is, those developed by developers outside the Sony group, also play an important role in indirectly enhancing the appeal of the PlayStation platform and its user community. Sony offers various forms of assistance, such as sharing its libraries and providing technical support to creators, including independent studios, to create the best possible game development environment.
Strategic direction
To strengthen its in-house content, SIE will accelerate the improvement and deployment of its portfolio of exclusive titles. Through cooperation with internal development companies and partner companies, the sale of PS4 software continues to grow and the intention is to further enhance the range with compelling content. Along with this, further recurring revenue growth will be achieved through various network service improvements.
By introducing new technologies in terms of speed, sound and haptic technology, we can further enhance the exclusive experience available on the PS4 and seeking to make the PS5 a true next-generation console by delivering gaming experiences that never end. were not possible before. The games for the PS5 that offer this new gaming experience are created by developers from all walks of life in order to offer a plethora of content to players.
When implementing these strategies, more emphasis will be placed on user engagement. SIE plans to deliver content for a variety of game genres and formats, and to make advancements in unique and immersive interactive experiences such as virtual reality. At the same time, SIE aims to create a better user experience, improve usability and strengthen its use of data analysis. Making the most of new and existing partnerships while driving growth will be important for making new investments. By maintaining the momentum and ecosystem that the PS4 has created so far, we will foster a smooth transition to the PS5.
SIE aims to achieve robust growth by accelerating the virtuous cycle that has been established for the PlayStation platform. This involves increasing active users and playing time, improving network services, and strengthening content IP so that consumers choose PlayStation as their gaming platform. Targeted results include growth in the number of ‘active users, better retention and a shorter cash conversion cycle, from which one can expect increased cash flow. We will explore the release of our in-house titles on PC to promote further growth in our profitability.
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