Electronics giant Sony is building a program that will allow advertisers to place ads in Playstation games. In that case, it would be a similar initiative that the competitor Microsoft has invested in for the Xbox.
According to information from sources, Sony is testing the technology with partners, writes Insider. A launch is expected towards the end of the year.
The idea is said to be to encourage developers to continue creating games according to the free-to-play model and still make money through ads.
Stefan Linnér
[email protected]
News agency Finwire
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