At the beginning of the year, the world went wild like wildfire information about Microsoft’s plans to acquire Activision Blizzard. Closing a $ 68.7 billion deal is a very confusing process. In order to “pat” such an acquisition, the approvals of individual markets are needed. As a result, many institutions collect information on the operation, e.g. the Brazilian government (via Eurogamer). One of the companies he has consulted on this issue is Sony.
The comment from PlayStation producers is largely public and includes strong arguments that put the potential owner Call of Duty in a bad light. The Japanese company, in the opinion given to the Administrative Council of the Economic Defense of Brazil, paid special attention to the greatest work of Activision, which is undoubtedly Call of Duty. “The Blue” stated that despite the fact that so far no exclusive title has decided that one of the consoles would win the battle for the consumer, COD may change that.
Exclusive games are part of the rivalry between Microsoft and Sony Interactive Entertainment, although so far no company has developed or acquired an exclusive production that has definitely shifted the scales in favor of one of the consoles. This is because exclusive games are less popular and generate less revenue than the AAA titles from third parties that are so far available on the Xbox and PlayStation platforms.
Call of Duty it’s so popular that it affects consumers’ choice of consoleand the network of loyal users is so entrenched that even if a competitor had the budget to create a similar product, it would not be able to compete with it – the comment is from Sony authorities.
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At the moment, PlayStation users and fans at the same time Call of Duty they should sleep soundly. Once upon a time head of Microsoft’s gaming division, Phil Spencer, in an interview with the agency Bloomberg he promised that the company did not plan to rake all brands for itself. Nevertheless, Sony’s fears of this transaction are not unfounded.
