Written by Fatima Mehran
Working Sony Middle East and Africa It will further enhance its investment within its AI capabilities in the region with innovative products and services across several key product segments – including televisions, digital imaging and audio products. These state-of-the-art investments are designed to meet the growing demand for personalization and digital transformation in online gaming and media services in the region, while offering an enhanced experience for content creators.
Among Sony’s most prominent technologies in 2023 is the Cognitive Processor XR™️, which allows BRAVIA TVs to analyze and reshape content in the same way people see and hear in the real world. Sony’s Real-time Eye AF technology also enables professional photographers to capture images, with perfect focus on split-second eye movement.
In addition, the Sony Alpha 7RV mirrorless camera features an advanced artificial intelligence system that not only accurately detects human faces, but also detects the faces of birds, animals, insects, and even the front of vehicles. This new AI unit enables a new achievement in object recognition during both still image and video capture.
And he said Jubin Guiju, Deputy Managing Director, Sony Middle East and Africa: “Artificial intelligence is poised to be the dominant technology in 2023, with major developments in adaptive AI and generative AI. Sony is already leveraging this technology to connect with users in the region with innovative products and services that help them expand their creativity and truly enjoy entertainment. As a brand that uses innovative technology, we plan to continue our growth strategy in 2023 and are excited that more consumers in the region will discover our advanced product portfolio this year.”
Other notable AI developments include DSEE Extreme™️, which incorporates Sony’s unique sensor technology to take sound quality to a new level. In addition, Sony is also investing in the world of Metaverse in areas such as games, music and sports. Sony unveiled its latest innovation in the world of Metaverse, a wearable motion tracking system called Mocopi. The new system, which is similar to motion capture suits, consists of six colored sensors positioned at different points on the body to capture human movements in real time and associate them symbolically.
