Jakarta (ANTARA) – Sony Group is increasingly focusing on its virtual production business which is experiencing growth above the market average, a company executive said, relying on the technological strength of the Japanese entertainment conglomerate.
The business offers filmmakers and broadcasters a virtual production facility that involves the use of a wall of light-emitting diode (LED) panels displaying images – such as sci-fi landscapes or cityscapes – that are integrated into the scene during the shooting process.
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As an alternative to green screen, where digital effects are added at a later stage, the advantages of this system include more realistic reflections created by the light from the panels and a more immersive experience for the actors on set.
Sony sees its advantage in the company’s strength in hardware — the company makes everything from image sensors for cameras to supersized LED video walls — and expertise in filmmaking as a major player in Hollywood.
“We can create virtual worlds because we have the hardware,” Sony Head of Virtual Production Yasuharu Nomura said in an interview.
In recent decades, Sony has shed struggling electronics lines to focus on games, movies, and music, but still makes hardware such as film cameras.
The company is also an investor in Epic Games, whose Unreal Engine is used to create digital environments.
Sony says its virtual production business is growing about 35 percent annually, faster than the market as a whole, with expectations that an increasingly large proportion of sales will come from services.
The company is starting to deliver better panels and cameras and service options, while also offering “volumetric capture,” in which performances are filmed from multiple angles for viewing in virtual reality.
The virtual production technology gained attention after it was used in Walt Disney’s sci-fi show “The Mandalorian,” which used in-house visual effects company Industrial Light & Magic.
“This market is still in its early stages of development, so there is opportunity for Sony to expand,” said Kota Ezawa, an analyst at Citigroup. This was broadcast by Reuters, Friday (29/9) local time.
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2023-10-01 02:51:47
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