Sony BRAVIA Update: “Cinema Comes Home” Approach Reinforces Commitment to Filmmakers’ Vision

With the “Cinema Comes Home” approach, Sony reinforces its commitment to faithfully presenting the intent of film creators.

BRAVIA products include 4 TV models and the BRAVIA Theater adds 2 soundbars, a theater system and a neckband.

Sony updates its line of BRAVIA products to watch movies and live the best home theater experience. With the expansion of streaming services, watching movies in the comfort of one’s home has become increasingly popular. A wide variety of Sony products, including digital cinema cameras, monitors and professional headphones, have been widely adopted by film industry professionals. This has allowed the company to gain in-depth knowledge of the film industry and the intent of filmmakers and content creators.

The new BRAVIA line increases the sense of reality of cinematic content and offers amazing image and sound quality, to enjoy movies at home with almost the same magic on the big screen. By uniting televisions, sound bars and home audio technologies into one brand, Sony strives to provide its customers with a single destination to enjoy the best movie experience with amazing image and sound quality, which reflects the original intention of the creator. With the matching features and design of BRAVIA TVs and BRAVIA Theater audio products, consumers can choose and combine a complete home entertainment package for an amazing movie experience.

To complete the ecosystem, Sony adds the announcement of BRAVIA Theater audio products, a variety of sound bars (BRAVIA Theater Bar 9 and 8), a home theater system (BRAVIA Theater Quad), and a – neck speaker (BRAVIA Theater U) that offers multiple options to enjoy immersive cinematic sound, all compatible with the new BRAVIA televisions. With this combination you can seamlessly experience the audio-visual intensity of any cinema content in your home.

“At Sony we have extensive cinematographic expertise from professional equipment to creativity in the development of films and series. All of this history has been applied to the development of our consumer products, especially BRAVIA TVs and BRAVIA Theater audio devices. For us it is a pleasure to be able to offer the highest quality Latin American market products, able to take the home theater experience to another level,” said Ezequiel Cedeño, Regional Manager of the Home Entertainment division for Sony Latin America.

Watch movies at home as the creator originally intended

BRAVIA TV optimizes color, true contrast to preserve details​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​in has has has has has has has has has has been released. This is to ensure that the home viewing experience is true to the way the creator intended to watch the film.

The BRAVIA TV product offering includes BRAVIA 9, BRAVIA 8, BRAVIA 7 and BRAVIA 3 models that combine image processors, Sony technologies and design to achieve a technological balance to provide a home theater experience.

Offers excellent sound quality for home theater enjoyment

• Multi-acoustic sound+[1]: The new BRAVIA 9 TVs feature Acoustic Multi-Audio + and are the first TVs in the world[2] with Beam Tweeter on the top and Frame Tweeter on the sides, to offer surround sound just like in the cinema. Every sound comes from the exact right place.

• 360 Spatial Sound Mapping (Unique Sony[3]): Generates multiple virtual speakers in places where there are no physical speakers, such as at the ceiling or sides of the room.

• Voice Zoom 3[4]: Sony’s new Voice Zoom 3 feature recognizes human speech using AI algorithms and increases or decreases the volume so that even small conversational sounds are heard well and clearly. Works seamlessly with BRAVIA Theater audio outputs.[5]

• Audio Center Sync: Integrate your audio system as a soundbar with your TV, so that the sound will definitely match the action on the screen, bringing home a theater-like setting. When combining BRAVIA TVs[6] and BRAVIA Theater products[7]the Acoustic Center Sync feature seamlessly connects sound from the TV speakers and soundbar, creating a cinema-like experience as the sound appears to be coming directly from the TV screen.

Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theater audio outputs connected to a BRAVIA TV, and other TV functions can now be operated using the BRAVIA Connect (formerly Home Entertainment Connect) app without having to see the menu bar on the TV screen while watching a movie.

A wide variety of modes to accurately reproduce image quality by the creator at home

The BRAVIA line comes equipped with Studio Calibrated modes, which reproduce the picture quality as originally intended by the creators of film content on your home TV. In addition to Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE), Prime Video Calibrated Mode is now being added to offer customers even more ways to enjoy the best movie content through the lens of the filmmaker.

Modos Studio calibrated

• Netflix Adaptive Calibrated Delivery Method[8]

• SONY PICTURES CORE Calibrated Mode[9] (Antes BRAVIA CORE Calibrated Mode)

• Nuevo Prime Video Calibrated Delivery method[10]

Both BRAVIA TV and BRAVIA Theater audio products are compatible with IMAX Enhanced, as they are certified by IMAX and DTS®, and meet the strict standards necessary for the theater experience Favorite IMAX by SONY PICTURES CORE (formerly BRAVIA CORE) and select Disney + movies[11]. Movie fans can enjoy enhanced IMAX pictures and sound on BRAVIA TV and BRAVIA Theater audio products with IMAX Enhanced, including IMAX enhanced sound with DTS:X. In addition to the that, SONY PICTURES CORE will introduce Crunchyroll[12], an anime-focused streaming service. This will add many Crunchyroll anime series for customers with a streaming package[13].

BRAVIA supports Dolby Vision and Dolby Atmos, allowing you to enjoy films and shows with immersive cinematic views through Disney +, Prime Video, Netflix and other popular streaming services.

Environmental initiatives

Sony has created an environmental plan called Road to Zero, which aims to ensure that its commercial activities and the life cycles of its products will have no environmental impact by the year 2050. To collaborate with the this view. Aspects include:

• Lower power consumption linked to brightness level adjustment and management of power saving settings as well as optimization recommendations.

• Reduction in the use of virgin plastic, which has a direct impact on the product life cycle, the use of recycled materials (the use of SORPLAS™[14]recycled plastic developed by Sony, with approximately 65%[15] of the total plastic used from recycled material).

• For the first time in the industry[16]biodegradable packaging materials are adopted, using a 100% plant-derived biodegradable polymer, “KANEKA Biodegradable Polymer Green Planet”[17]developed by Kaneka Corporation, made from vegetable oil and certified “OK Biodegradable Marine”[18].

Product availability in Latin America may vary by country. Models and sizes may also vary by market.

More information in:

https://www.sony.net/tv_cinemaiscominghome?release

[1] Available on BRAVIA 9.

[2] From April 2024. According to Sony research.

[3] Not available at BRAVIA Theater U.

[4] Available in BRAVIA 9, 8 and 7.

[5] It will be available via a future firmware update.

[6] This feature works with the new BRAVIA Series 9, 8, and 7 models, as well as other older Sony TV models. More information: https://www.sony.net/hav_faq.

[7] In addition to BRAVIA Theater U.

[8] Available in BRAVIA 9, 8 and 7.

[9] Available on BRAVIA 9, 8 and 7. Service availability varies by country or region.

[10] Available on BRAVIA 9, 8 and 7 via future firmware update.

[11] Enhanced IMAX content will come to Disney+ via a future firmware update in summer 2024.

[12] It will be available via a future firmware update.

[13] For SONY PICTURES CORE terms and conditions, visit https://www.sonypicturescore.com/

[14] SORPLAS: sustainable recycled plastic.

[15] Depending on the model and size.

[16] From April 2024, according to a study by Sony and Kaneka.

[17] Availability may vary by model, screen size, region and country.

[18] Certificate issued by the international certification body TÜV AUSTRIA Belgium NV. The rate of biodegradation varies with environmental factors such as seawater temperature.