Sony Bravia Ok-65XR70 Evaluate: Options, Value, and Comparability with Opponents

Like all main TV producers, Sony can be launching a lot of new high-end TVs this 12 months. However the place Sony launched three completely different picture applied sciences in its flagship fashions final 12 months: Fold-LCD, Mini-LED and OLED, this 12 months the Japanese producer focuses on Mini-LED and OLED. The bottom ranked mannequin, the Bravia 7, is a small LED TV, the Bravia 8 makes use of OLED and the brand new high quality, the Bravia 9, is once more a small LED.

Sony was the primary to ship the Bravia 7 to us for testing. This Sony Bravia Ok-65XR70 it isn’t as shiny and has fewer native dimming zones than the costlier Bravia 9, however in keeping with Sony it is 30 % brighter than its predecessor: the X90L from final 12 months. That X90L makes use of a ‘customary’ LCD panel with full vary native low cost. As a result of comparatively small variety of round eighty native ignition zones on the X90L, this perform remains to be very tough, however on the Bravia 7 the variety of zones has been elevated to 480, the identical degree as X95l, Sony’s mini LED ceiling mannequin from final 12 months. The brand new Bravia 7, which additionally has a quantum dot filter, guarantees a big enchancment in picture high quality in comparison with its predecessor. The X90L from 2023 will nonetheless be accessible this 12 months, in keeping with Sony.

As we have come to anticipate from Sony, the brand new Bravia fashions nonetheless carry a hefty price ticket so quickly after their introduction. This additionally applies to the Bravia 7. The mannequin we acquired for this take a look at has a display screen diagonal of 65″ and on the time of writing it stands for for 2549 euros within the Pricewatch. Along with the 65″ model we examined, Sony additionally releases the Bravia 7 in display screen sizes of 55, 75″ and 85″, with the worth rising to for 3849 euros The 65″ model of Sony’s new sub-topper is due to this fact 250 euros costlier than the 4k mini-LED prime mannequin from Samsung’s new line: the QN92D. You’ll be able to even purchase the 65″ mannequin of its predecessor, the QN90C for 1498 euros. In comparison with Sony’s personal small LED ceiling mannequin from final 12 months, the X95l, the Bravia is 7 850 euros costlier. First, the Bravia 7 won’t depend on its aggressive worth, however on the standard of show and picture processing. We’ll discover out if this was profitable on this evaluation.