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Sony and (Samsung) dominate the smartphone image market!


<img data-attachment-id="46954" data-permalink="https://www.xavierstuder.com/2021/03/sony-et-samsung-dominent-le-marche-de-limage-sur-smartphones/marche_capteurs_photo_strategy-analytics/" data-orig-file="https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2021/03/marché_capteurs_photo_Strategy-Analytics.jpg?fit=1600%2C993&ssl=1" data-orig-size="1600,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Le marché de l’image sur smartphone, selon Strategy Analytics." data-image-description="

The smartphone image market, according to Strategy Analytics.

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The smartphone image market, according to Strategy Analytics.

The global smartphone photo sensor market was worth $ 15 billion in 2020, according to a report from Strategy Analytics. According to the same text, Sony is far ahead with 46% of sales, ahead of Samsung and 29%. Behind, let us quote again OmniVision and its 10%. But!

According to Strategy Analytics’ latest report titled “Smartphone Image Sensor Market Share Q4 2020: Sony Takes # 1, But Shares Fall”, the global market for photo / video sensors for smartphones in 2020 saw growth in sales from the market. ‘order of 13% over 12 months.

Sony in the lead in this market …

While its smartphone division resulting from the takeover of its joint venture with Ericsson continues to lose ground to focus on a niche market, Sony occupies the first place in the market for image sensors for smartphones with 46% of market share, followed by Samsung and OmniVision in 2020.

For the others, only the crumbs remain in absolute values. Indeed, the top three manufacturers captured nearly 85% of the global sensor market revenue. In particular, they benefited from strong demand in the high resolution market. Some manufacturers, like Oppo for that matter, are also collaborating with Sony in this field.

Double growth …

“The pandemic has hardly dampened the growth of the image sensor market, as vendors have seen strong demand from smartphone OEMs, who have aggressively adopted high-resolution sensors and a higher number of sensors for all levels of smartphones in 2020, ”according to Jeffrey Mathews, senior analyst at Strategy Analytics.

If we take a closer look we can see that “Samsung, OmniVision and SK Hynix continued to take market share from Sony, which lost key businesses due to sanctions against Huawei. We believe that Sony’s dominance in the market will be increasingly threatened by growing competition in this market, ”continues the same analyst. If the demand is strong, the shortage of certain semiconductors could create difficulties to meet the demand, further notes the institute. in this text.

Xavier Studer

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