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Sony is mainly associated with the electronics and entertainment industries, however, at the CES in Las Vegas, which took place earlier this year, the Japanese presented the concept of an electric SUV called Vision-S 02which complemented the older Vision-S EV concept.
They obviously mean it with electric cars, as they have now concluded a memorandum of understanding with car manufacturer Honda. This includes information that the two companies will set up a separate company to focus on the production of electric cars. The new company should be formed this year, while the first electric cars should leave the production line in 2025. “Through this collaboration with Honda, which has accumulated extensive experience and success in the automotive industry over many years, we intend to develop our vision and contribute to the development of mobility for safety, entertainment and adaptability.” said Sony CEO Kenichiro Yoshida.
“The new company will strive to dominate the innovation, evolution and expansion of mobility around the world by taking a broad and ambitious approach to creating value that exceeds customer expectations and expectations. We will do so by using the latest technologies and know-how of Honda in relation to the environment and safety, “ added Yoshida Honda CEO Toshihiro Mibe.
He does it and he does this
While Sony is expected to contribute its knowledge of automotive software development, Honda will primarily provide production capacity and the necessary know-how. The joint venture will then be in charge of planning, development, design and sales.
Author of the article
Michael Chrobok
Mobile technology fan, amateur photographer, casual athlete and city cyclist. In his free time, he likes to travel, play a game, or immerse himself in the world of the Sorcerer or Star Trek.
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