Sonja Dirnböck (43) has been Head of Marketing since July 2021, responsible for the marketing agendas in the areas of Food, Family & Brand Extensions at the system catering market leader McDonald’s Austria.
The experienced marketing expert has been part of McDonald’s Austria for almost fifteen years and has been a member of the marketing team since joining the company in 2007, where she was responsible for introducing breakfast at McDonald’s and driving key developments in the McCafé area. Since returning from parental leave in 2018, she has been responsible for the Food Innovation & Restaurant Experience division, where she played a key role in the development and introduction of the Signature Burger, among other things.
Born in Vienna, she completed a degree in commercial science
at the Vienna University of Economics and Business, before joining the system catering market leader, Sonja Dirnböck worked as a product manager at Unilever Austria and Italy, where she gained experience in the areas of product development, strategy and branding.
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