Song Joong-ki Organized Singularity 3 || Harper’s BAZAAR Korea

The ambitious work of JTBC finally makes its debut today (18). We have highlighted three particularities of the organization of the drama which is attracting public attention in many ways, such as the return of actor Song Joong-ki, the first work of Song Joong-ki and JTBC, and Song Joong-ki and Lee Sung-min’s first collaboration.

JTBC The Friday-Saturday Drama 〈The Youngest Son of a Conglomerate House〉 stills

It completely upended the normal “rule” of television programming. 〈The youngest son of a conglomerate house〉 brought out the special card on Friday, Saturday and Sunday, three times a week. In other words, an active change has been added to the pattern of airing home dramas twice a week, such as Monday, Tuesday, Wednesday, Friday, Saturday and Sunday. This was also an attempt to target the MZ generation these days who are used to “whole series disclosure” due to the OTT (Online Video Streaming) platform. First of all, there is a high possibility of aiming for the throne with a relatively rapid release and development at the current time, where there is no clear weekend power.

JTBC Fri-Sat & Sun drama 〈The youngest son of a conglomerate house〉 still

This is unprecedented. After the main broadcast of JTBC, a total of three OTTs, including TVing, Netflix and Disney Plus, will serve 〈The youngest son of a chaebol house〉. It is also limited to “domestic”. Targeting the phenomenon that serving multiple OTTs leads to an influx of viewers to watch the main broadcast later. Either way, with this choice, home viewers have a wealth of options.

photo / viu

The OTT global distribution method is also new. Asia’s largest OTT platform Viu (View) exclusively bought overseas broadcast rights for and Viu has resold them to local partners (Corpus, Rakuten Viki) in Japan, North and South America, Europe, Oceania, India, and in Africa, and has been confirmed to air in 170 countries worldwide. This should be delicately and elaborately delivered to global viewers through local OTT by country.

JTBC’s “Maknae Son of Chaebol House” is a fantasy recurrence of Yoon Hyeon-woo (Song Joong-ki), a secretary who manages the risk of the owner of a progenitor family of chaebol, returns to Jin Do-joon (Song Joong- ki), the youngest son of a chaebol family, and lives for the second time in his life. Along with Song Joong-ki, Lee Seong-min and Shin Hyun-bin appear. First broadcast November 18th at 10.30pm3 times a week on Friday, Saturday and Sunday.