Innovative action by Oceancare, implemented by Farner: Anyone who listens to the endless track “Dream the Ocean Clean” on Spotify is helping to protect the oceans.
– 8. August 2022
–«Dream the Ocean Clean» is a lullaby on Spotify. The song is composed of sounds of the ocean. And for a good reason: the sounds of the sea
remind of the bubbling and rustling in the womb and help babies to fall asleep and sleep through the night.
The song not only ensures a better night’s sleep for new parents, but also ensures that the oceans are protected – because the artist fee for each stream is invested directly in projects to protect the world’s oceans. How to help each other: The sea helps our youngest ones to fall asleep and at the same time – by listening to the song – they help the seas to survive.
And in order to collect donations as successfully as possible, the track is composed in such a way that it can be played in an endless loop without interruption. The song was realized
through a collaboration of world-renowned Icelandic pianist Ólafur Arnalds and award-winning Swiss film composer trio Diego Baldenweg with Nora
Baldenweg and Lionel Baldenweg.
“The challenges in marine protection are great. New approaches are urgently needed to get future generations excited about this unique habitat,” says Fabienne McLellan, who has been in charge of the marine conservation organization since early 2022. The “Dream the Ocean Clean” campaign is such a creative way. The idea for this innovative type of fundraising came about in cooperation with the Farner agency in Zurich. The idea was so popular that Meta won first place in a creative contest last year
awarded and thus laid the foundation for its realization. An accompanying campaign is currently running on Instagram and Facebook.
With “Dream the Ocean clean”, the NGO OceanCare wants to reach people in a creative way and motivate them to donate. 100% of the donations won will go to
urgent protection projects invested.
To accompany the campaign, a campaign film was shot together with director and director of photography Joel Cartier, who regularly works to protect our planet
The song can be found from now on Spotify «Dream the Ocean Clean». Campaign Website: dreamtheoceanclean.com
Responsible at OceanCare: Fabienne McLellan, Margarete Neuenschwander, Ilka Franzmann
Hanna Schlegel. Film: Joel Cartier, Music and sounds: Ólafur Arnalds, Sven Hasenjäger, Great Garbo: Diego Baldenweg mit
Nora Baldenweg and Lionel Baldenweg, Jingle Jungle: Colin Schmid, Daniel Mistric. Website: Swiss Development: Jonas Luethi, Daniel Erne.
Goal – Laia Abellán Ponce de León, Daniel Aykurt, Will Rolls. Responsible at Farner: Jan Walser, Hanja Heuss, Ennio Cadau, Philipp Skrabal, Petra Moser, Colmar von der
Goltz, Aleksandar Sofranec, Nina Fahr, Andreas Rageth, Martin Hofer, Alina Leiendecker, Eva Witschi, Laura Zimmermann, David Schärer.
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