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A study has shown that the economic ripple effect of football player Son Heung-min reaches about 2 trillion won.
The Ministry of Culture, Sports and Tourism announced that the scale of the analysis of the economic ripple effect of Son Heung-min through the Korea Academy of Sports Policy and Science was estimated to reach KRW 1.988.5 billion.
Specifically, the value of Son Heung-min in the European soccer market was 120.6 billion won, the effect of increasing export of consumer goods to Europe by Son Heung-min was 355.4 billion won. Estimated as.
In addition, the intangible value that Son Heung-min induces in Korea, such as inspiring self-esteem and motivating youth, was estimated at KRW 727.9 billion and the effect of advertising sales was KRW 18 billion per year.
These estimates are the result of a comprehensive analysis of the Korea Customs Service’s import and export trade statistics, the Bank of Korea’s industrial relations table, and domestic and foreign surveys.
The Ministry of Culture, Sports and Tourism said that the value of the player is constantly increasing according to the performance of Son Heung-min, so the current estimate is analyzed as the minimum value, and it is expected that the economic ripple effect will increase further in the future.
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