This year and for the first time, advertisers will spend more of their advertising budgets on social networks than in print. And if these investments helped to finance associations ? This is the idea of Goodeed ! In collaboration with the agency We Are Socialthe start-up officially launches a new solidarity format, specially designed for social media campaigns. We explain to you.
Goodeed is attacking social networks to make advertising more supportive!
Since 2014, the social enterprise Goodeed has been transforming advertisers’ media budgets into support for associations, on online and offline video, on television, radio and in print. We also had the chance to talk to its President and Founder, Vincent Touboul Flachaire, on the occasion of a coal podcast, to find out more about this Solidarity alternative to advertising.
This year, the Goodeed solidarity format is taking a new step and landing on social networks! Specially adapted to platforms Instagram, Snapchat and Facebookthis new feature supports associations through advertisements generated on their feeds or stories.
In addition to supporting an association, the brand let it be known that she is committed to the cause she has chosen, reinforcing her commitments RSE and his sympathy capital with digital communities.
An offer co-constructed with the creative agency We Are Social
We Are Social supported Goodeed in the creation of this new format. Drawing on its social media expertise, the agency advised him in particular on the strategic thinking of his offer. She also accompanied Goodeed, in the creation of the solidarity format adapted to social networks on the various devices. A way for this creative actor to bring his stone to the building and to contribute to instilling more solidarity on these distribution media that represent social networks.
“We helped Goodeed think of a format that fits naturally into the uses of each platform and that corresponds to the media that advertisers already favor. The challenge was to mark the difference with a classic advertising format in story or pre-roll while making the cause and effect relationship between the view and the donation understood. If visually the principle seems simple, it is essential to remember the revolutionary dimension of the Goodeed format »explains Jean-Baptiste Bourgeois, Strategy Director of We Are Social.
How it works ?
Supporting an association through sponsored content is simple with Goodeed! The start-up offers the advertiser a selection of associative projects consistent with the campaign. To do this, its solidarity catalog has more than 260 associations and about 1000 projects. Then, once the project has been chosen, Goodeed dresses the brand’s advertising with its solidarity enrichment and the advertiser is then responsible for distributing the content on its social networks. In addition to supporting an association, the solidarity format boosts brand image and differentiation!
“At Goodeed, solidarity is at the heart of the business model. Our biggest goal? Provide the greatest possible support to associations that act for our environmental, social and societal well-being! Solidarity advertising on social networks is an additional lever to bring them generosity, thanks to the brands that engage with Goodeed »concludes Vincent Touboul Flachaire, Founder and CEO of Goodeed.
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