SAN FRANCISCO, Oct. 27, 2020 / PRNewswire / – Sojern, a leading provider of digital travel marketing solutions, today announced the addition of Metasearch to its multichannel digital marketing platform for hotels, attractions and travel destinations. Now travel marketers can access all major digital marketing channels through a single provider: metasearch, ad, native, video, networked television, search and social.
For more than a decade, Sojern has developed tools to help customers drive more direct bookings to their websites. Powered by proprietary data science and machine learning technology, Sojern’s Traveler Platform leverages travel data from thousands of partners around the globe to provide unprecedented insights into the traveler’s journey to completion. This information is then used to optimize digital marketing campaigns in real time to reach travelers on the right channel at the right time.
“Like everyone in the travel business, Sojern was severely affected by COVID-19. The past few months have not been ‘downtime’ for us, we have used them to focus our business strategy and focus on what works: building a robust suite of solutions to drive bookings for hotels, attractions and destinations “explained Kurt Weinsheimer, Chief Solutions Officer. “Put simply, we have built the smartest digital multichannel travel marketing platform available today.”
These improvements were made by Weinsheimer and Sojern’s new Vice President of Product, Dave Goulden, advanced. Goulden joined us at the start of the pandemic and made sure Sojern’s solutions are ready to drive long-term customer bookings growth.
“We believe that tourist traffic will come back stronger than before. That is why we are investing now to ensure that we can be the best partner for our customers around the world long after the end of the pandemic, “said Goulden.
For more information on recovery from the COVID-19 pandemic, see Industry Study here. You can find more information about Sojern on our new website: www.sojern.com.
About soy beans
Sojern offers digital marketing solutions for the travel industry. Using artificial intelligence and data on travelers’ intentions, Sojern activates multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourist offices and travel marketers rely on Sojern to attract and convince travelers around the world.
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