The SoftBank PayPay Dome was once again updated with a large screen on March 1 this year, making it the largest indoor stadium in the world.
(Taken from SoftBank official website)
Reporter Gong Naijie/Exclusive interview
SoftBank PayPay Dome. (Taken from SoftBank official website)
The Yomiuri Giants attracted nearly 70,000 fans in two exchange games at the Taipei Dome last week. It is rumored that SoftBank Hawks is also evaluating the possibility of exchange games in Taiwan. Looking at the Japanese league, SoftBank, which is based in Fukuoka, is as popular as the Giants. It has ranked first in the Western League in terms of audience numbers for many years. The results come from promising spring training and dome operations. This newspaper visited Miyazaki, Japan, on the 24th of last month, and had an exclusive interview with Kazuhiko Iijima, Director of Box Office Promotion, and Daiichi Inaga, Director of Marketing Planning of SoftBank Group. They shared the secrets of success and provided advice to secondary vocational companies.
Kazuhiko Iijima (right), director of the box office promotion department of SoftBank Group, and Taiga Inonaga, director of the marketing planning department, shared their successful experience in operating the dome with secondary vocational schools. (Photo by reporter Gong Naijie)
Yanglian popularity ranking
SoftBank bought PayPay Dome for 86 billion yen in 2012. (Taken from SoftBank official website)
PayPay Dome doesn’t just serve baseball
Last year’s home attendance rankings
Do you still remember that Tsuyoshi Shinjo teleported as a guest in the opening game of PayPay Dome the year before last, and faced off with the Softbank director in a mikoshi? Last year, PayPay Dome introduced elements from the anime “Neon Genesis Evangelion” to introduce the members of the opening match. It was paired with Yoko Takahashi’s hot theme song and world-class sound and light effects. It attracted the attention of Taiwanese fans even after its opening two years ago and demonstrated how to integrate the dome into the dome. Use it to the fullest.
“Not just a baseball dome, SoftBank hopes to create an entertainment dome.” Kazuhiko Iijima, director of SoftBank Baseball Box Office Promotion Department, said that the PayPay Dome screen is the largest in the world and continues to be renovated, including a comprehensive performance system. Only by introducing it can we make more new attempts. “Audiences who come to watch the game always expect something different from last year, and they are thinking about how to do it every year.”
The Softbank big screen consists of 5 sides. It announced a comprehensive update on March 1 this year. The total area is 2150.1 square meters, making it the largest indoor stadium in the world. The main screen of the Taipei Arena is about 530.8 square meters, a difference of 4 times. many. The reason why PayPay Dome screen is ranked No. 1 in the world has a lot to do with SoftBank becoming the owner of the dome in 2012.
The PayPay Dome opened in 1993 and was owned by foreign companies for a period of time. SoftBank leased it for about 4.8 billion yen per year. It was not until 2012 that it was leased for 86 billion yen (if converted at the exchange rate of 0.363 on the trading day on March 24 of that year, about 312 billion Taiwan dollars) to buy. Kazuhiko Iijima said bluntly that after the team purchased the dome, they could make the arrangements they wanted. Although it costs a lot of money, they can do whatever they want, which is different from before.
Be the master of the dome
Introduce new things every year and amaze fans
In recent years, PayPay Dome has had an interesting opening performance, and one of the planners was Inaga Daigi, the head of the team’s marketing planning department. He admitted frankly that the team spends a lot of effort on the performances in the dome, and it costs about 300 million yen (approximately 64 million) for about 70 home games a year. “It’s very expensive, but it can satisfy fans who are coming to watch the game for the first time.” Only if you think it’s ‘so awesome’ will you want to enter again.”
The most dazzling stadium performance at Nippon Stadium in recent years is the “illumination show” where the lights are completely dark. Both the East Egg and Yokohama Stadium have arranged this section to welcome the terminator on the board. Inaga Taiyi learned that the Taipei Arena has a closed roof, and he said that if this effect could be achieved, the fans would be very happy.
Dome management is an endless knowledge, and SoftBank is still studying what else can be done to reduce the number of idle days. Kazuhiko Iijima pointed out that when there are no games, SoftBank will also hold concerts, invite Korean artists to perform, etc., and try to make the dome as active as possible. “Of course, baseball must be the top priority.”
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SoftBank Popularity Strategy 1》According to the OH-Sang model, SoftBank spring training averages 300,000 customers per year
SoftBank Popularity Strategy 2》Business Opportunities Hidden in the Opening Year Even the Spring Training Base Holds an Anniversary Celebration
SoftBank Popular Strategy 3》7 professional baseball and 15 professional football teams are stationed in Miyazaki for spring training, and the economy has stably exceeded 3 billion
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2024-03-07 21:30:00
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