Gen Y and Gen Z are reasonably open to social media shopping on Black Friday
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The annual Black Friday will take place again on November 27th. On this day, retailers all over the world lure their customers into their shops with huge discounts, both online and in stationary stores. In a recent study, Yougov examined how the corona pandemic could affect Germans’ desire to buy on bargain days and also examined the potential of so-called “social shopping”.
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