Instagram and Twitter are becoming a source of income for users
Instagram is experimenting with paid content. And on Twitter, too, anyone who wants to get particularly close to the influencers should pay again.
–Anyone who puts in a lot of effort should also earn money: the influencers can now publish exclusive content on Instagram only for payment customers.
Foto: Imago Images / Shotshop
Viele Follower are Balm for the soul. Nevertheless, life as an influencer should not always be a cakewalk. Then these must iconvert your reputation into money yourself. At best, by thank thes Prominentenbonus smishaping external Orders fishin or start your own businessin. But often also by paying for it lshafts, particular Products in their posts to apply casually.
But influencers could soonwithin and influencers get a second financial foothold: Instagram is testing nehuhin Abomodell called «Subscriptions». Before rubbing your hands with those who have more than a few hundred followers: only a few will benefit for the time being Topshots in the US about the new role – including gymnast Jordan Chiles and actress Kelsey Lynn Cook.
–she can new so-called Publish “stories” that only your payment customers see. And they can also invite you to exclusive live streams. How much the subscription should cost may the providers bvote – at least it should be a dollar, at mosts 100.
Anyone who is active on Instagram also wants to earn a living, says Adam Mosseri, the managing director of the platform, which belongs to the Facebook parent company Meta. “It is important that these people have a reliable source of income. You can do that with the new function ‹Subscriptions›.»
Make money with tweets
Selected celebrities can also use the competing platform Twitter since shortwithI zTry out two new functions: With «Ticketed Spaces» to organize they virtual appearances on a smaller scale. Who is allowed to be there entrance fee. costs can dis Event between one and 1000 dollars. and mit «Super Follows» publish them exclusive content. This only gets to see who has a subscription for between 3 and 10 dollars per month solves.
Pioneers of such subscription functions were ksmaller competitors. The Twitch platform, for example, which belongs to Amazon and is popular with gamers: Anyone who subscribes to a person’s channel there gets a batch attached to their profile picture and is allowed to chat additional Use emoticons and don’t have to put up with any interrupt ads.
Bon the Onlyfans erotic platform es Permissive things have only been available for cash for a long time. The US company Patreon, in turn, markets the content of many musicians, podcasters and bloggers. And on the Substack platform, anyone can try their hand as a publisher and market their own articles or newsletters.
All providers are trying to monetize user content
Daniel Jorg, digital mastermind at PR agency Farner, expects similar features at more in the near future platforms be introduced. With all one thinks dwork over, how Nutzercontent withu money could be made. Also because the company can earn money from it.
Of course, what happened in other areas is observed: News, music and movies there es been subscribed for a long time. Software is also more likely to be rented these days, than to buy them.
Social networks like Instagram sfrom all under pressure, says George. «You can’t go on like you have in the last few years.» The platforms, which have long been financed by investor money, would have to find a sustainable business. «doing it alone Advertising setting is tricky.» Because the advertising market is competitive and dependent on the economy. And the lucrative business with user data is more tightly regulated. «Today have the platforms a cluster risk. In order to reduce this, they have to try new things.»
The question remains whether users really dig into their wallets for exclusive Instagram posts or Twitter chats. meanwhile seien many people willing to do so, says Daniel Jörg, referring to the success of Spotify and Netflix. «Influencers who position themselves clearly and produce good contentin, wearth success haben», prophesied er. «But by no means everyonemann, who snoops around on Instagram, will get rich with it.»
Mathias Born is an editor and data journalist in the business department. He has been working as a journalist since 2000. Mathias Born has a degree in media studies and a degree in data journalism.
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