Social media marketing: nano influencers more powerful than the stars

Free Eco weekend | Most of us might think it’s the celebrities who are driving the emerging influencer marketing market: people like Kim Kardashian, Ariana Grande, or Dwayne “The Rock” Johnson who make hundreds of thousands of dollars from marketing. promoting a single product on Instagram. This hypothesis is partly true, but it is the nano influencers with between 1,000 and 5,000 followers who represent the lion’s share of influence on social media.
–