aims
Participants understand the mechanisms and best practices of social media and learn how companies can use them successfully. The practice-oriented course offers students the opportunity to exchange ideas with lecturers live via zoom and to actively participate in acquiring new knowledge from home.
content
The practice-oriented course comprises the following subject areas:
- Introduction of social media platforms
- Customer Journey
- Strategy and campaign planning
- Contributions vs. Campaigns
- Advertising on social media (strategy and application of individual tools)
- Reporting und Analytics
- Influencer Marketing: Strategy and Practical Tips
- Implementation in practice (campaign set-up, company-specific best practices)
–
Duration
Two weeks
–
graduation
SAWI certificate with course attendance of at least 80%
Conditions of participation
Basic knowledge of marketing, communication or sales.
–
