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Social networks usually are not innocent and they aren’t impartial both. They’re designed to seize, preserve and improve the eye and engagement of the customers. They’re particularly harmful for women, boys and younger folks, as a result of dependancy in social networks is an actual phenomenon.
The consumption of social networks, resembling playing, tobacco, alcohol or medicine, releases dopamine, a chemical substance that generates emotions of delight. The enterprise mannequin of social networks is aimed toward younger folks, in order that they keep linked to their platforms so long as potential, producing big promoting income.
The mind’s response to stimuli is completely different in every individual. The principle differentiating variables are psychological (vanity, anxiousness, despair), social components (social strain, household constructions, faculty guidelines), genetic (extra more likely to generate dopamine) and age (the youthful the age , the larger the chance). .
In the USA, 41 states within the union in addition to the District of Columbia are suing Meta, the proprietor of Fb and Instagram. The attorneys basic of these states allege of their lawsuit that the CEO and his workforce inspired Meta’s efforts to recruit younger customers and misled the general public concerning the risks concerned. social media consumption and the potential for dependancy.
In Chile we’re removed from reaching this example, as we don’t have laws on this regard. There was an effort when 5 senators: Girardi, Goic, Chahuán, Coloma and De Urresti launched a invoice that can regulate digital platforms on September 1, 2021. In accordance with the processing of Bulletin No. 14,561-19, since April 2022 the invoice has been dormant within the Fee on Future Challenges, Science, Know-how and Innovation.
On this invoice, Article 8 is particular. Shield susceptible folks. “Digital platform suppliers have an obligation to guard the picture and integrity of individuals whom the regulation deems susceptible, whether or not due to their age, situation or different comparable circumstances. To do that, they need to take steps to warn about delicate content material that such platforms present when its addictive nature is clear or, for some motive, its content material is especially focused on adults. Within the latter case, they will need to have acceptable technique of age verification.”
Social networks make an excellent contribution to society, however their optimistic elements can’t make us ignore the hazards and destructive penalties they’ll have, particularly in essentially the most susceptible teams and unprotected. Expertise tells us that enterprise fashions are illusory and that is additionally true for firms which have social networks.
So as to search the frequent good, it’s pressing to restart the marketing campaign to legislate social networks to make the most of their advantages and shield ourselves from the destructive results, as a result of dependancy to social networks is an actual phenomenon that affecting increasingly more folks. , particularly ladies, boys and younger folks.
Marcelo Triveli
Seed base
