The checkout, which enables customers to buy items directly on Facebook or Instagram, is likely to come later this year. Other features that will push social commerce: Facebook Shop and Live Shopping.
Social commerce is booming. According to surveys, every third person made a purchase on social networks in the past year. For many experts, this is just the beginning of a rapid development. The main driver is Facebook. The group is currently preparing the release of further applications that insiders consider “killer applications”: the introduction of checkout, Facebook shop and live shopping.
Checkout: purchase completion in the app
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