The checkout, which enables customers to buy items directly on Facebook or Instagram, is likely to come later this year. Other features that will push social commerce: Facebook Shop and Live Shopping.
Social commerce is booming. According to surveys, every third person made a purchase on social networks in the past year. For many experts, this is just the beginning of a rapid development. The main driver is Facebook. The group is currently preparing the release of further applications that insiders consider “killer applications”: the introduction of checkout, Facebook shop and live shopping.
Checkout: purchase completion in the app
Try Digital plus now for 1 month free of charge *
- read all PLUS articles on all devices
- Including digital edition of the magazine
- all videos and podcasts
- Access to the archive of all digital issues
- Commerce Shots, the decision-maker briefing for digital retail
- can be canceled monthly
–
* thereafter € 9.90 / month, can be canceled monthly
–
–
–
–
– .
