#AlternativeReport
For the first time in its rich history, ESPN will use Secondary Audio Programming * (SAP) to provide a more descriptive alternative story so that visually impaired people, along with their families and friends, can follow and enjoy this sporting event even more.
In the decisive match of the most important football tournament in Europe, between the English teams of Chelsea Y Manchester City, this auxiliary audio channel will feature stories from German Sosa and the comments of Jorge baravalle to bring this experience to life.
This initiative, which will be repeated in other competitions, was developed in conjunction with associations that promote the integration of people with visual disabilities such as GAGA (Association for Aid to the Blind) and APANOVI (Association Pro Aid to the Blind) and prominent community personalities such as Silvio Velo, captain of The bats, the renowned Argentine soccer team for the blind. Sharing their life experience, their passion for sport and their commitment to greater accessibility in the audiovisual media and the world of sport, this committed team worked together with ESPN to optimize the descriptive account of our rapporteurs and equip them with the necessary tools so that the first broadcast on Saturday, May 29, is unforgettable.
“This initiative is part of our commitment to offer inclusive and accessible content that can be enjoyed by the greatest number of people and families, without distinction. I want to highlight and especially thank the entities and people who helped us to carry it out, advising us and training our work teams; we are learning a lot from them. It is our intention to continue offering these stories, with increasing frequency, at the important sporting events that ESPN broadcasts on their screens ”, express Bethlehem Urbaneja, Director of Corporate Social Responsibility, Brand Management and Diversity and Inclusion, The Walt Disney Company Latin America.
The descriptive story is an audio that seeks to share with the audience more details about the players, a correct expression of the surnames, number and color of the jerseys, gestures, emotions and provides a portrait of the stadium, the playing field, the location of the play (from and where it is directed), the way in which a foul was committed, how goals are celebrated and many other narrative elements whose objective aims to achieve a better contextualization and experience for all people and in particular those with visual disability.
Saturday May 29 on ESPN, from 15:30 ARG / URU 14:30 BOL / CHI / PAR / VEN 13:30 COL / ECU / PER, Chelsea vs. Manchester City will go for the glory of the UEFA Champions League, with #RelatoAlternativo for the visually impaired in secondary SAP audio programming* Everyone is invited to enjoy and feel this new experience like never before!
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* Audiodescriptive narration service subject to cable operator technology.
If in doubt, contact your cable operator for more information.
SUBJECT TO CHANGE
Information provided for Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.
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Visit ESPN.com, the site with relevant information on all ESPN platforms in Latin America.
ESPN Press Contact
Walter Napoli, [email protected]
Twitter: @guiaESPN
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