Xiaomi has attracted everyone’s attention with its first electric car, the Xiaomi SU7; Both enthusiasts and simple fans of its brand in China have been surprised by what the company has achieved in its first attempt, and now we Spaniards have the opportunity to see if it is as much as it seems.
Although the launch of the Xiaomi SU7 in Spain has not yet been officially confirmed, it seems that the company wants to continue playing with this possibility; and especially, you want to take advantage of this new product for your new event, Human x Car x Homewhich will be held between November 16 and 18 in the center of Madrid.
It will be there that the ‘Xiaomi house’ will be opened, a space in which the brand’s different products will coexist with works of art, showing how it is possible to get a smart home only with Xiaomi. However, the biggest protagonist will be in the garage, the new Xiaomi SU7, which can be seen up close by the general public for the first time in Spain
Let us remember that the Xiaomi SU7 already set foot in Spain, shortly after its presentation, during the MWC in Barcelona and where EL ESPAÑOL – El Androide Libre had its first impressions of the Xiaomi SU7. However, that event was aimed at the technology press, while the Xiaomi house will be open to the general public and will be the first real opportunity to see it in person.
In fact, you won’t need to go to the event to see the Xiaomi SU7 in person. As part of the promotion, The Xiaomi SU7 is already circulating in Madridalthough it must be clarified that it is not using its electric motors. The car is being transported by a truck with a transparent trailer, allowing passers-by to see the car; In fact, there are already viral videos on TikTok and other social networks that show how the car has already appeared in places such as Gran Vía, Plaza de España, Puerta de Alcalá, Retiro, Cibeles and the Prado Museum.
The Xiaomi SU7 that is circulating in a trailer in Madrid
Does all this promotion mean that the Xiaomi SU7 will be sold in Spain? At the moment, no. Lei Jun, CEO of Xiaomi, has never hidden its ambitions to launch the SU7 outside of Chinabut he has always made it clear that his priority was the reserves in his native country. However, SU7 production is reaching very respectable levels and is very close to meeting the objectives it set for the entire year; If we add to that the expansion of the original factory, Xiaomi is very close to being able to cover all the demand in China and start looking beyond.
For all this, Lei Jun months ago started talking about a possible global launch of the SU7in which Spain could participate. However, since then the world situation has changed a lot, especially due to the new tariffs on Chinese brand cars imposed by the European Union, which vary depending on the brand but can reach 35.3%. Depending on the taxes that the Xiaomi SU7 would suffer, the brand may not be interested in launching the car in Spain, especially since the price is one of its strong points. In China, the price of the basic Xiaomi SU7 started at 215,000 yuan, approximately 28,000 euros at the exchange rate.